SEO, Search Engine Optmization, is what bloggers (and companies) do, to get as high a rank in the search engines as possible. Something you should always aim to do if you’re interested in search engine traffic finding their way to your site.
Now there’s a new concept on its way: News Feed Optimization (NFO).
Recent Facebook changes mean that the default news feed presented to users is based on an algorithm designed by Facebook. Basically, the more “interesting” the news, the bigger chances for it ending up in your News Feed, based on comments, “like” etc.
If you, as a blogger or company, doesn’t optimize your news feed publications, you could very well end up not being visible in many news feeds at all. Users would then have to find your update in their Live Feed instead.
In the long run, News Feed Optimization is not only good for companies but also for Facebook users as they will experience the companies as relevant instead of spamming, now that Facebook automatically sort out irrelevant updates and news.
Tip: Should you prefer to see Status Updates as default when logging in, then click the “More” link at the bottom of the left column. Now icons will appear to the right of your lists (still in the left column). Use the icon next to “Status Updates” to drag “Status Updates” to the top of your list, replacing the “News Feed” item. Now you will see Status Updates per default, next time you login.