Flipboard is like a magazine-styled app for your iPad where you flip through feeds in a rather cool way. This can be ordinary RSS feeds from sites such as Engadget or New York Times, whatever you like. This is nothing new, we already have great RSS readers such as Pulse (paid app – but I like it a lot!). The power of Flipboard is how it integrates with your social media networks, mainly Facebook and Twitter – and being a free iPad app.
It’s not going to show you a timeline of real-time status updates, instead it shows you what it thinks you are most likely to find interesting because it knows you – through your friends. I don’t know how it does it or if it’s mostly hot marketing air blowing out from the company behind the app. But no matter what, I found it to be a very interesting approach to catching up with your social media networks.
Flipboard doesn’t only show you the (max) 140 characters tweets from Twitter. If there’s a link in the tweet, it’ll show you the page and let you know who shared it. Awesome! You can then retweet it – or “like” it, if it was shared through Facebook. Obviously the app also supports video playback and in fullscreen as well.
For now, Flipboard is free but it’ll probably be ad supported in the future or maybe some kind of subscription based fees will find its way to the app. I honestly think it’s too bad this app is free, it deserves more. But hey, if it was a paid app, I doubt it would have gotten so much blogging coverage over the last day or so.
One of the bigger downsides, and I’m not going to pay for anything until this is added (I think), is the lack of Google Reader integration. I have hundreds of RSS feeds in my Google Reader from various blogs and websites. I don’t want to add the RSS feeds individually to Flipboard, I just want Flipboard to be able to pull, like, the latest feed updates from all my Google Reader feeds and show them to me in a really cool way, like it shows all the other feeds.
For now, if you’re lucky enough to own an iPad, you should check it out. Search for “Flipboard” in an App Store near you.
Here’s a video showing off Flipboard: