Questions is supposed to be a competitor to services such as Yahoo Answers, Twitter and search engines like Ask.com.
Danny Sullivan from Search Engine Land says that “the core of a search is a question” and Facebook’s Questions will provide a more personalized search engine where the results are based on answers and recommendations from other users – including your friends, just like Mark Zuckerberg once said, the future will be an experience where your friends are guiding you online.
Nate Elliott from Forrester doesn’t think that Facebook’s motivation for launching Questions is a desire to compete on the search engine market, but rather a method to gain more data about each user:
The more they can get people to raise their hands and say ‘I want to know more about a subject’ or ‘I am an expert in a topic’, the more it allows them to target marketing and advertising.
Whenever it does anything new these days, you have to ask how does it help them collect more data and learn more about its users.
I tend to agree with Nate on this one. The amount of data that Facebook has on us is amazing – and scary. Unless you untick certain checkboxes, an application that your friend approves will also be able to access some of your information – without you knowing it. Visit your privacy page now to update your settings.
Click “Edit your settings” in the lower left corner below Applications and Websites.
Then edit settings for:
Info accessible through your friends
Control what information is available to applications and websites when your friends use them.
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