What you might ignore is last week’s announcement that Google is starting its own service like this. It’s going to be called Google Offers, and it will pretty much work along the same lines as Groupon. Google’s determined to be at the top of the game for all things internet, and they’re not going to let this chance slip by.
Sites like Groupon are really popular now because of the internet’s “mobile revolution.” As more people get mobile devices to use for web surfing, there are more and more people using the web to find local restaurants. They’re surfing the web “on the go” and looking for deals. Because of this trend, Groupon’s number of users is growing in leaps and bounds, and Google wants a piece of this action.
Google Offers Vs Groupon
In fact, several months ago Google approached Groupon and offered them $6 billion to buy them out. Groupon said no and soldiered on; and it’s been recently reported that they’re going to make an initial public offering of $15-20 billion this spring. This means that Groupon’s pretty confident that their service is worth more. And this is what has most likely led Google to starting Google Offers.
Right now, Google Offers is still in the testing phase. But, it has been reported that they’re already drumming up support from businesses, and they’ve already got writers working on writing its offers. Other than that, the company is being pretty tight-lipped about what it’s doing.
This is all part of the “mobile revolution.” Trend watchers are saying that the internet is going to go increasingly mobile in the near future. They point to Asian countries like Japan and Korea, where people are already using mobile more than home internet devices. With all the new handheld devices coming out each year, they predict that this trend will only grow. Local businesses are racing to become competitive in this new marketplace. Aside from Groupon, there are other sites that offer similar services such as LivingSocial.
Google hasn’t said when it will launch Offers. There will definitely be people waiting to take advantage of this new service. What could be better than getting great local deals in your inbox daily?
Guest article written by: Steven Papas is the owner of the VeryBestSoftware Reviews & Coupons, where he gives reviews for well known software and he offers the Symantec Endpoint Protection Coupon and Norton 360 Coupon.