Most Adsense publishers love to place a big 336×280 or 300×250 ad units “Above the Fold” simply because those ad units claim to be one of the few best performing ad units. Even I myself am doing the same thing but Google thinks that it is not a good user experience to show heavy advertisements instead of content at the “Above the Fold”.
As a result, Google is to penalize those sites with heavy advertisement sor probably even no content at all at the “Above the Fold” area. This only affects the “Above the Fold” area where you can still place your advertisements along the way as long as your readers can find your contents easily.
What can you do to solve this issue?
The thing that you should do now is to ensure that the area “Above the Fold” has a certain amount of contents. If you do not want to get rid of your advertisements to show more content, you can follow what I had done to my site.
- Run a scan to check how much content you really have at the “Above the Fold”. You can use the Browser Size tool to help you out here.
- If the width to have your content is too small and you are using a 336×280, reduce your advertisement size to 300×250.
- If you have a small left sidebar for advertisement purposes, it is time to get rid of them as well unless that is the only advertisement you are going to show at the “Above the Fold”.
- Don’t push your content below the advertisement. It is not a good idea anymore. Instead, align it to the left or right together with your content. This way you can show your advertisement and content as well at the “Above the Fold”.
- If you have menu bar above and below your header, try removing them and replace them on your right sidebar or footer.
- Lastly, you can also reduce the height of your header if you have a tall size header.
Apart from making all these changes to get your traffic back, you should always remember to create more valuable contents as that is what not only your readers love, but Google as well.