The demand for smartphones is increasing day by day. Firms across India and abroad are doing their best to launch highly competitive devices in the market. Smartphone manufacturers have realized that no matter how good their device is, they need the right person to promote it. While there have been several smartphone brand ambassadors in the past, listed below are the top smartphone brand ambassadors in 2013.
Katrina Kaif For Sony Mobile Communications
Sony launched the Xperia series with great excitement, and the model has been quite a hit in the market. With bigger screens, better cameras, and the ability to film underwater, the Xperia series of smartphones needed a brand ambassador to do it justice. On 22nd Feb 2013, Sony India announced that Katrina Kaif would be the brand ambassador for the Xperia series of smartphone devices. Katrina’s entry as an ambassador was during the time that Xperia devices were trying their best to gain a foothold in the Indian market.
Mr. Tadato Kimura, who serves as the Head of Marketing at Sony India stated that the firm is looking towards capturing the youth market, and Katrina is therefore the apt choice. She is regarded as a youth icon in the country.
He further stated that Katrina’s charismatic personality perfectly fits in with Xperia’s motto of being fun, stylish, and innovative. The firm has signed a two-year agreement with the Bollywood superstar.
Hugh Jackman For Micromax
From being regarded as an inferior brand to launching high-end devices at par with the Galaxy S4, Micromax has definitely come a long way. The firm currently has a 22 percent share in the Indian market and is seeking to further expand its territory by launching phones in countries such as Russia and Europe.
Micromax’s Chief Marketing Officer, Shubhodip Pal, stated that the firm welcomes Hugh Jackman as their brand ambassador. Pal went on to explain that Jackman ideally fits into the reinventing, fearless, and aspirational persona of Micromax.
He stated that the firm is looking towards establishing themselves in foreign markets such as Europe and Russia. Jackman’s association would prove to be a tremendous asset for them, considering that he is a well-known figure in the entertainment industry worldwide.
The Micromax Canvas Turbo A250 was the first Micromax smartphone to have been advertised under Hugh Jackman. The device offers a stunning resolution, brilliant camera, and powerful processor.
The [tp lang=”en” only=”y”]Micromax Canvas Turbo A250 price in India[/tp][tp not_in=”en”]Micromax Canvas Turbo A250 price in India[/tp] is INR 19692. The price is very moderate, considering the array of features available to the user. The Micromax Canvas Turbo A250 price in India may vary slightly from store to store.
Farhan Akhtar For Intex Technologies
Intex Technologies is an electronics company, which has announced that Farhan Akhtar would be its brand ambassador. The goal behind this association is to bring about a surge in the sales of Intex mobile devices during the current fiscal year.
Sanjay Kumar Kalirona, who serves as the GM of the Mobility Division at Intex Technologies, stated that Akhtar is an actor who possesses a youthful zeal and exerts a positive influence. He says that these qualities will help Intex extend its customer reach.
Kalirona also noted that Farhan is one among the most multi-talented actors around, which makes him fit into the brand perfectly. Farhan is a tech enthusiast as well, and the firm looks forward to his ideas to take the company to the next level.
Farhan’s contract with Intex will last for one year, during which time TVC, outdoor, and print forms of advertisements of the firm would feature the Bollywood superstar. Farhan indicated that the firm’s smartphone, Aqua i7 is Intex’s launching device into the premium handset market.
Ranbir Kapoor For Blackberry
Blackberry’s manufacturer, Research in Motion, announced that their new brand ambassador would be Ranbir Kapoor. This step has been taken to draw young entrepreneurs and professionals towards the Blackberry series.
RIM India’s MD, Sunil Dutt stated that this is the first time the firm has signed on an Indian celebrity as their brand ambassador. He further explained that the brand is very famous among the Indian youth, which is why Ranbir makes for an brand ambassador.
Dutt explains that although the firm works on global strategies, having a local celebrity to endorse the brand helps meet the requirements of the local market.
The firm has signed a two-year contract with Kapoor, who was seen on 25th Feb 2013, launching the Z10 device. The most recent launch by Blackberry has been its Q5 model, for which there were two TVCs featuring Ranbir Kapoor.
Priyanka Chopra For Nokia
Nokia has been actively engaged in promoting the Lumia series, which has brought them a great deal of fortune in the Indian market. Priyanka Chopra, who serves as the brand ambassador for Nokia India has promoted the Nokia Lumia 520, which is currently the bestselling Lumia device in India and abroad. Priyanka has also featured in a thirty-second long advertisement that features an exchange offer, which was applicable during Diwali.
Priyanka has featured in several other commercials for the firm in the recent past. The Lumia series is now the third most sold smartphone in this quarter, after the smartphone giants, Samsung and Apple.