Why are .nu domains more expensive than other domains?

by Guest Author on March 21, 2014

in Articles, Guest Posts

One of the most sought-after types of domain extensions is ccTLDs. These are country specific extensions and they are the most trusted among all domains in the World Wide Web. However, it has been noticed that some TLDs are much more expensive to register than others are. One such example is the .nu domains.

So the question is: What decides the cost of a domain? Well, you see there are a number of different factors that play a role for forming the price.

Domain names

The first factor is the SEO benefit to the owner of the domain. The biggest reason why any domain owner opts for a popular TLD is the benefit for their SEO marketing activities. Every SEO manager for a company wants to add a level of trust to the website they are looking after. There are a number of different step that need to be taken in order to achieve this. One of the biggest steps is getting a popular extension like the.nu added to their website. This means that the owner is telling all the search engines that his or her domain is one of the most trusted in the world. This is a huge benefit and can be the differentiating factor between a successful and an unsuccessful brand. It can also decide what the amount of revenue earned by the website will be.

The second factor is the access to the local market. What is the reason for any individual to opt for URLs like the .nu domains? Well, the answer is simple. It gives them a local flavor even though they might not be from that country. Confused? Let us assume that a retailer in Europe wants to expand his or her business. He or she is aware that Niue is a potential market that can help them rake in huge profits. However, when it comes to search results, they face competition from local competitors. Hence, they can get an edge by adding the .nu extension. This automatically ensures that their website will be listed as a local website and not a general one.

The third factor is the cost attached to maintaining these domains. TLDs are called trusted domains because of the types of domains that are registered under them. The domain masters who own and operate the .nu extension have to be extremely careful. They have to ensure that they screen every request to join their extension. With this in mind, they have placed a number of restrictions, rules and regulations on the type of content that can be posted under the .nu domains. Aside from the rules and regulations, they have placed a high cost to be paid in order to join in. However, if any website violates the rules, the registration is cancelled immediately and the money is not refunded.

The above three factors are the three main reasons why the .nu domains are among the most expensive in the world. What type of extension do you use? Is it a ccTLD?

Guest article written by: Ted Garza is a professional teacher. He has worked at kindergartens in USA and abroad for most of his professional life. In his free time he likes to write texts and articles on the topics of technology and also its implementation in everyday life for different websites (for example for the Danish “[tp lang=”en” only=”y”]UnoEuro .nu domaner[/tp][tp not_in=”en”]UnoEuro .nu domaner[/tp]” campaign). He is always excited to share and comment his views on modernity with other people interested in such discussions.

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