Writing in a way that people would want to repost your articles is one of the goals every Social Media Marketer strives for. However, it is not a given. And one has to learn how to do that right!
We will teach you how to write those pointless texts that state “he just opened that door, and you would not believe what happened next.” It delivers no value to the reader, and they never come back to read it again or share with their friends.
But what we will teach you is how to create engaging content that will motivate your visitors not only to visit your page after or during reading the article but also come back again and walk around the website and even make a purchase (in case you are offering them some kind of product).
Writing content for a social network is different from blog writing. For instance, a major part of Instagram users is younger than 35. Therefore, reaching out to them must be done in the relevant form.
So, without further ado, meet our eight strategies to create content that people will love and that will lead them to your website.
Eight main clickable content strategies for social networks
1. Offer value to the right audience.
No matter how great your expertise is in DIY crafts, if your company specializes in a different area, do not post about crafts. Under no circumstances. You will reach out to the wrong audience.
And since the main point of content marketing is in increasing conversion rates, reaching out to the right audience is the key here. Therefore, analyze your target audience even before you start writing content for it. And consider posting about things that are valuable to them.
Before you post anything on your page, consider analyzing whether there is a real value that will motivate them to check out the rest of your page.
2. Show your expertise.
Once you realize who your target audience is, consider writing in such a way that demonstrates your level of expertise in certain areas.
Offering deeper insights and showing how you as a professional solved such things in the past would build up trust and loyalty of the visitors.And eventually, they will move from random visitors on your website to paying customers or regular readers.
3. Make it personal.
When talking to your audience, opt for a personal approach. Address them and their pains directly.
Instead of using the formal “we”, choose “I” or use names of the people you work with. It will give your brand a face and will make you available and closer to your audience. And when they know you, they are more likely to go to engage and go to your website.
4. Choose viral headlines.
Copyblogger states that each day at least two million of new blog posts are posted. However, 80% of all readers never make it past the headline.
So, if you want your content to be read and loved, you need to create a headline that will make them want to open the article and find an answer to the question.
For this, you need to use numbers and power words. Smart Blogger states that there are several hundreds of words that empower your message and make people want to read it all and learn. Do not ignore them and add them to your articles too!
5. Make readers wonder.
When you build up curiosity, you make people wonder and seek answers. So, by asking a question the right way, you can easily catch their attention and stimulate their curiosity and make them want to open the whole article and follow the links to your page afterward.
To make everything right here, make sure to realize the thesis statement definition first, and write the introduction to the article in such a way that it will grasp their attention.
6. Optimize content for each social network.
Each social network is different and unique. Like we said above users of Instagram are mostly under the age of 35, while you can only add a description 140 or shorter on Twitter. Uploading vertical pictures to Pinterest boards is an effective way to catch users’ attention, and you cannot directly sell products on Facebook, as ads that push and promote too hard don’t do well on Facebook.
Bearing details like this in mind is crucial, as they define how well the users will interact with your content.
7. Add visuals.
Having attractive visual content is vital to the success of your content. Chances that someone will open and actually read your article are much higher when there is a beautiful picture or an animated image added.
Hubspot states that “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
So, to increase the impact of your content on the target audience throw some high-quality images in.
8. Write. Read. Edit. Repeat.
Offering only quality content should be your first priority. Apart from inspiring and motivating people, you should do it in a proper manner.
Writing with grammatical and punctuation mistakes will do no good for your company’s image. However, proofreading and fixing mistakes is a very time-consuming process.
So, you can use tools like Grammarly, Hemingway app, and Grammar Checker to save time and still fix all the mistakes. Besides, you can always hire an essay writing service to proofread your content for you. Having professionals do what they are good at is the solution you should always opt for, especially if you are short on time. You should find it easy to find agencies that will do it for you, just be careful to choose the best one!
If you look at the tips above and find them hard to implement, then here are just a few facts to encourage you to give it a try and see how that will work.
“71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others,” reports the Dream Grow.
The same source states “Online adults aged 18-34 are most likely follow a brand via social networking (95%).”
These numbers don’t lie. So, optimize your social media processes, post at the right time for the right people, and get your revenues grow as you go.
And if you have any other suggestions our readers should definitely take into account too, don’t hesitate to share the wisdom in the comments below. Your experience is extremely valuable to us!
Guest article written by: Lori Wade is a freelance content writer who is interested in a wide range of spheres from education and online marketing to entrepreneurship. She is also an aspiring tutor striving to bring education to another level like we all do. Lori is used to handling many writing orders at the same time and as she likes sharing her ideas and experience, she decided to write a great article for you to show how multiple tasks should be dealt with. If you are interested in writing, you can find her on Twitter or Google+ or find her in other social media. Read and take over Lori’s useful insights!