Why Is It Pivotal To Make Your Online Presence Mobile Friendly?

by Emily on November 6, 2017

in Articles


According to a recent research, a business that maintains the website receives more traffic and revenue. Almost 73% of the mobile searches trigger the additional action with the purchase-related conversions rate of 55% occurs within an hour of the initial mobile search. Websites with mobile-friendly features and instant responsive always help to increase better online presence. As a small business, you need to have a rich online presence of the website as it brings you the ability for growing the business with the increase in social media platform. Web searches from Smartphone and Tablets have outnumbered desktop into major reality and it tends to increase. Google began to experiment the major mobile-friendly factors with the search algorithm. Web searches with the mobile devices are likely to increase in the future. Running a successful business in this rapidly evolving environment needs the keen understanding about the user intent, how your site appears on mobile devices and how your customers use mobile devices.

Expand Your Audience Reach:

The fully mobile-optimized website is much easier to read with bringing a friendly webpage for viewers on smallest mobile device screens. With more consumers are using the Smartphone and Tablets to search or browse the web, most companies focus on the marketing with enabling maximum SEO efforts. Therefore, switching to the responsive mobile-friendly website helps you to cover more people who are using the mobile devices to search. When you choose to ignore the mobile customers, you don’t realize how important the customers really are. Mobile Friendly websites bring complete ranking and increase your Online Business Presence. Of course, the mobile-friendly website is helpful for improving the visibility and saves more money.

  • Improved SEO
  • Integrating print with online
  • Social presence
  • Reach their inbox and beyond
  • Return on Investment (ROI)
  • Improves your search engine rankings
  • Creating great content
  • Curating content

The higher your website ranks in Search Engine like Google, Yahoo or Bing, the better results you get.


Get A Competitive Advantage:

Mobile experience directly impacts on the success of fundamental online marketing. Of course, it affects the Metrics like Traffic and Visibility. With offering the favorable mobile experience, it is necessary to engage the prospects with driving the leads and sales maximum. Modern business marketers use the Mobile Website across all phases to give a better online presence. In fact, it is much easier to take a look at the website analytics data and helps to easily find out the ways for increasing the web’s traffic. Using this advanced features, turn the modern mobile marketing into the competitive advantage.

Increases Customer Satisfaction:

Rapid increase with the use of Smartphone for the day-to-day tasks extraordinarily fuels the increased demand for customer expectations. According to a recent research, almost 62% of the customers are looking for the business via Smartphone and expects to find the best mobile-friendly website. 42% of internet users expect the business to have their own mobile App. 23% expect the experience relevant based on the context such as location and many others. Mobile friendly websites feature the fastest way of accessing the data from anywhere using the internet. Expectation always goes beyond the mobile presence and most customers also offer the great mobile experience. Mobile Users loves the speed and ease well-designed mobile platforms. Websites without faulty links, site errors and slow-loading pages could get more response from the audience and improve complete satisfaction.

Better User Experience:

Mobile devices are quite different from the big screen desktop devices. Of course, the desktop website offers the real experience but Smartphone is quite amazing for its accessibilities. Mobile Firendly Website has aesthetic designs which are much easier for the customers to use and have a better experience. It also helps with connecting customers with the company and mobile websites allow the users to easily download the data in much faster on the mobile devices when compared to the desktop devices.

Improved SEO:

Websites with relevant SEO features attract the customers most. When your company does not have the mobile websites with SEO tactics, reaching out more audience would be difficult. Gaining the number one position in the SEO ranking is a great option for developing the business easily.

Gives Business More Credibility:

According to the recent statics, websites create the impact for making the right purchase decisions by the consumers. 36% of consumers contact the business with the website. 9% consumers put off for the ugly websites. 21% use business that does not have the website. Having the smart website brings you the better business credibility in the eyes of consumers.


Mobile friendly websites enhance the user experience that allows your customers to easily get the better experience as it allows browsing of websites from mobile when compared to the desktop website. It is necessary to have a presence for businesses on the web with the mobile website to have better ROI.

Guest article written by: Lauren McLaren was born and raised in Australia. She is working as blogger and professional Digital Marketer for Digital Muscle- An Affordable SEO Company in Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage team of SEO Experts. In her spare time, she loves to read, cook and watch movies.

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