What you need to read before you launch your tech company

by Klaus on April 26, 2018

in Articles

Just starting out in the tech industry and want to hit the ground running? Knowledge is power in business, and especially in the rapidly evolving sector of technology, staying ahead is critical.

If you’re looking to absorb as much key information in order to make a major success or your new company, check out this list of insightful and motivational books compiled by Where The Trade Buys, a leading booklet printing company. From how to create the best working environment for creative minds, to the world’s next tech-consumer trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…

Bold: How to Go Big, Create Wealth and Impact the World

Tech entrepreneurs need to get their hands on a copy of Bold by Peter Diamandis and Steven Kotler. This vital book is split into three, staggering parts that are perfect for new business owners. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Richard Branson even has a section in this book, and offers insightful commentary and a few trade secrets — who better to get business advice from? Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Written by the former executive editor of Wired magazine, The Inevitable, by Kevin Kelly, analyses the next three decades and explores how tech trends may transform our futures. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Featuring parts on artificial intelligence, virtual reality and much more; readers learn about the various impacts of technology and how they may affect society and consumerism. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

The Industries of the Future

The world of business and the world of tech both rely on being ahead of the game — which makes your task ahead tricky, but achievable. For help getting in the lead, read the New York Times bestseller, The Industries of the Future, by Alec Ross. The author delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

What are Ross’ credentials and why should you take notice of his words? Ross is the former senior advisor for innovation to the one-time US Secretary of State (Hillary Clinton) and as such, his viewpoint is perceptive, learned and detailed. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

Conscious Capitalism

Perhaps you’re looking more for books that will help you develop your staff’s abilities and positively connect everyone associated with your company? If so, authors, Raj Sisodia, and CEO of Whole Foods, John Mackey, use this book to make the bold claim that capitalism can benefit everyone — employees and the world as much as shareholders and business owners.

How you treat your staff, investors, consumers and shareholders is vital to your tech company’s success. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today).

After all, your business’ effect on the world and how you develop creativity will make all the difference in the long-run.

Networking Like a Pro

Networking Like a Pro by Ivan R. Misner is specifically aimed at new players in business. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

Reaching out and making contacts is critical in the fast-evolving world of tech. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Lean Start-Up

The Lean Start-Up by Eric Ries is a must-read for entrepreneurs in tech — or even business in general. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.

Your One Word

At just 19 years old, the author of Your One Word, Evan Carmichael, launched and sold his biotech company. If achieving this type of success in a short frame of time is what you dream about, perhaps give this book a read.

To create and run a successful tech company, you must know it inside and out, as well as be crystal clear on your end goals. Thankfully, Your One Word helps new entrepreneurs analyse their businesses, establish their aims and motivate themselves to start making their tech-business dreams come true.

The Upstarts

Looking for something practical with real-life examples of how to run a tech company? Try The Upstarts by Brad Stone. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

Reading this book shows you how every company can change people’s attitudes towards standard processes — such as how to travel and where to stay. What can your business do to change the world?

How Google Works

Google is a titan in the business world, but have you ever wondered how it started and got to where it is? How Google Works was written by Google executives, Eric Schmidt and Jonathan Rosenberg, and offers an authentic view in the corporate strategy, workplace culture, decision-making, and management philosophy of the brand.

Famous for being able to adapt quickly, create trends, remain innovative, and come back from mistakes (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Get your new tech business started on the right foot by reading a selection of these books and gaining the knowledge you need to succeed.



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