Social Media Marketing Practices Every Marketer Should Know

In the past few years, social media has arguably become a crucial element of digital marketing strategies. Hence, every business must consider investing in social media marketing to build awareness about their brand along with their products or services through several social media channels.

The ultimate goal of social media is to increase your brand visibility, attract more customers and create meaningful relationships with them. However, when it comes to social media, many businesses feel pressured as they have this burden of posting regularly and keeping the audience engaged on their shoulders. Consequently, their performance is affected negatively. Now you may be wondering how you can leverage the power of social media to build your business. To help you experience astounding business success, we have put together a list of social media marketing practices that must be your priority in 2019. 

1. Include more than one links in Instagram bio

Chances are, you are using Instagram to get your brand message across. It is arguably the simplest and fastest way to spread the word about a new product or service. You can add a clickable link in your bio, which is an easy way to help your followers get their hands on the new products. Instagram, however, is certainly not the link-friendly platform if you want to add more than one link to drive people to check out your products or services. If you want to include more links to drive more traffic, Linktree is a free tool to help you do exactly that. 

The tool allows you to include a single link in your Instagram bio, when a potential customer opens it, a window pops up featuring several links. In order to make this endeavor successful, just make sure you are connected to cox internet.  

2. Social media posts with images get you a lot more likes

If you want your social media accounts to leave your audience wanting more, make sure you always include an eye-catchy image. When your posts have a well-designed and highly creative photo, you are likely to grab the attention of your audience in no time. Studies have indicated posts with attractive images can deliver 180% greater engagement. 

In case, you are tight on a budget or don’t have in-house resources to take professional photos or create phenomenal graphics, then you should consider using free websites available out there. You can leverage websites like Visual.ly and Shutterstock to get a plethora of custom-made infographics and stock images, respectively. 

3. Try keeping your posts short and simple

Nowadays, shorter posts are considered to be conducive to the way people use social media. Many studies show that shorter posts receive up to 86% higher engagement than longer ones. It would not be wrong to say a short and to the point post is worth more than a thousand words.

The ideal length of a post keeps changing with time, hence, it is crucial to keep yourself updated with the latest trends. Keep in mind, sticking to ideal character length is likely to get you more likes, comments and not to mention, retweets. 

4. Get your social media sites optimized

In order to increase traffic to your site, it is important the social media platform(s) you are using are well-optimized. Once you are done with optimizing your profile, the chances of gaining more followers on your social media accounts are increased. On top of that, it is a surefire way to boost your SEO efforts in less time. Here are some effective ways to optimize your sites:

∙         Try using real photos- make sure you avoid using photos of cars, animals, and places as they will not let you build a trusted profile. As social media is all about connecting with people, hence, it is important to show your face on the web to gain trust of your audience.

∙         Never underestimate the importance of writing a good description of your company. Tell your brand story and your expertise to lend credibility to your brand. 

∙         Don’t forget to include a link to your business website (where applicable) on your social media profiles for SEO purposes. 

5. Consider adding social media buttons on your website

Every business wants their content to be shared. In order to do so, make sure you add social media buttons on your website. It is undoubtedly a great way to allow your readers to share your content easily. One thing that needs to be kept in mind is having larger buttons and keeping them above the fold is one effective way to get more clicks. 

To Sum Up…

In order to achieve real business results, it is important to leverage the right social media strategies. By following the aforementioned marketing practices, you will certainly be on your way to make the powerful social media engine work wonders for you.