Do you get a lot of visitors to your website but struggle to convert them into customers? This can be incredibly frustrating as a business owner because you will be getting close to securing them but to then fall at the last hurdle. This is, naturally, incredibly frustrating. This is why you need to know which steps to take to increase conversion rates which will help your company to succeed while improving your brand reputation.
There are a few highly effective strategies which businesses in all industries can use; read on to find out more.
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Add Live Chat
Visitors to any kind of website will often have questions that need answering before making a decision and the speed in which you can respond to these will be critical. Having a live chat function on the website is a smart way to increase conversions and allows you to build rapport with your target customer.
It should also be easy to contact you in other ways with clear details including a phone number, email address and social media channels.
Make An Immediate Impact
It is said that you have just two-seconds to persuade a visitor to stay on your website, so it is important that you make an immediate impact and keep people on the site for as long as possible. A few of the best ways to do this include:
- Call to action
- Eye-catching imagery
Tidy Up The Website
Although you will want to make an immediate impact, you must also make sure that the site is not too cluttered as this will deter a visitor. It is better to adopt a more minimal approach, so don’t worry too much about white spaces as this is more effective than having too much text, imagery and multimedia.
Few things will deter a visitor faster than a website which looks like it has not been updated for a number of years. This is why you need to know about the latest web design trends and to update the website from time-to-time to keep it looking modern, style and professional.
Improve The Navigation
People have the freedom to visit many websites in one day, and they will not stick around if one particular website is difficult to navigate. It should be easy to reach every page no matter where you are on the website. This is so that people can easily look around without fuss and find what they’re looking for with ease.
If you are struggling to convert visitors into customers, then try a few of the above strategies and you should start to notice positive results.