The Impact of Online Reviews on Your Online Marketing

No matter what type of business you run, online reviews have an incredible impact on your company. Good reviews in the right places can boost your business opportunities, leads, revenue, and sales. In contrast, excessive negative online reviews can quickly put you out of business. 

If you own a restaurant, medical office, ecommerce site, or a business in the travel industry, here’s how online reviews might specifically impact your marketing efforts.


Most cities have no shortage of choices when it comes to restaurants. So if your restaurant has bad online reviews, it’s easy for people to simply look up another option and eat elsewhere. This effect only compounds when you’re trying to bring in new customers. They’ll look up your online reviews and menu before coming in, see the bad reviews, and quickly seek out a different option. This is why it’s essential for restaurants to have good online reviews.

Medical Offices

Even when a patient has decent insurance, they might still end up paying a lot of money for medical services. And when the cost of an appointment is so high, they’ll want to make sure they’re going to a reputable provider who will do the job right. If they have the choice, they’ll choose an honest, fairly priced dentist, chiropractor, or doctor, and they’ll use online reviews to decide where to go for healthcare. 

Ecommerce Sites

If you’re selling products online, there’s a good chance you’re using Google to make most of your sales. This means your online reputation needs to be positive. Your potential customers will read your reviews and look to your competitors if they aren’t happy with what they see. Just one click of the button will yield countless alternative options.

Travel Industry

Travel is another high-cost transaction, meaning online reviews can make or break your business. When it comes to hotels, resorts, cruises, and excursions, travelers are looking to online reviews to find a place that has a good reputation. They’re spending a lot of money on this vacation, and they want to be sure that they’re in good hands. Therefore, the business with the best reviews comes out on top.

How Will Online Reviews Affect Your Business?

We’ve only touched the surface of how online reviews might affect your business. In any case, having a good online reputation will help your business bring in new customers, boost sales, and increase revenue across the board. 

Guest article written by: Nicholas Aiello. Nicholas works as a digital marketer specializing in SEO for Shopper Approved. He’s had 4 years of experience working across many different industries in local and large scale SEO

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