8 Smart Tricks & Tools to Boost Website Traffic In 2021 

Any business wants to expand its customer base. Be it a physical brick-and-mortar store or an e-commerce business outlet; nobody can say no to the prospect of acquiring more customers. But, for e-commerce stores, gathering site traffic is more complicated. That’s why they have to focus more and more on social media marketing such as Instagram or Facebook.

Once you’ve chosen a few great products to sell online, it’s time you get on board with the marketing tactics. You must know how to expand your network marketing skills if you want to boost website traffic. That’s why this article is going to be beneficial for you. So, just keep reading.

What Is Website Traffic?

The more people will visit your website; the more your website traffic will increase. The more website traffic you will get, the more opportunities to convert traffic to potential customers. But, sometimes more traffic also means lower conversion rates. It means even if more people come to your site, they won’t purchase your products. 

Several analytical tools will tell you if your website traffic is increasing or not. But, when you are just starting a business, gaining sufficient traffic is not always possible. For that, you have to strengthen your content marketing skills and your network marketing skills. 

Now, let’s learn about a few ways to increase site traffic, shall we?

What Are Some Tricks To Increase Website Traffic?

No matter which social media channel you use, it’s up to specific tools and tricks to increase your site traffic. Just because you promote your products on Instagram or Facebook, that doesn’t mean your site traffic will increase. So, let’s learn about the tricks now.

1: Optimize Your Website

If you are just setting foot in the content marketing world, you must optimize your website first. Choose a few keywords for each of your web pages that represent your niche. You should focus on keywords that do not have a volume under 10,000 searches. 

But, once you are done with those keywords after a few months, go for keywords with higher search volume. It will optimize your website more because your website will have many searchable keywords. If you have a blog, you can further use that to optimize your websites’ visibility. 

Some tools to optimize your website are;

• PageSpeed Insights
• WAVE
• Hotjar
• Screaming Frog
• Google Search Console

2: Make Your Content Fresh

It doesn’t matter if you are a newbie or a pro in the world of content marketing; making your content fresh and unique is always a great way to increase site traffic. First, you have to remove the old contents from your webpage and fill it with fresh ones. 

If you want, you can also add an option for customers to give product reviews on your site. The more customers will buy the product, the more reviews they will leave there. It will not only produce new content on your site but will also help other customers to make their purchase decision.

Some content optimization tools are;

• ClearScope
• Ahrefs
• SEO Testing
• Hemingway Editor
• Google PPA

3: Use Social Media Proactively

Just because you have enough good content on your webpage doesn’t mean people will know about it. Since social media marketing is thriving, you can also use it to your advantage. Talk about your website on your social media accounts. For example, if you have posted anything new on your site page, repost it again on your Instagram or Facebook.

If you have a B2C company, you may get the most traffic from Instagram or Pinterest. If you have a B2B company, then Twitter is a great way to catch traffic. It will also increase your network marketing skills and will let you get familiar with authoritative personnel.

Some good social media management tools are;

• Hootsuite
• Buffer
• Social Pilot
• Sprout Social
• Sendible

4: Work On The Backlinks

If you are already a professional in network marketing, you must know the importance of backlinks. Backlinks are pretty crucial for SEO. That’s because when you link an external site to your website, it makes Google realize how credible your site is. 

Apart from SEO also, backlinks have the individual potential to increase traffic to your website. Users may click on those sites and end up landing on yours to finally make a purchase. So, backlinks can prove your site’s relevance to users, and they can also increase the sales volume of your firm. 

Some useful tools to monitor backlinks are;

• Ahrefs
• Coupler.io
• SE Ranking
• Sitechecker
• BuzzSumo

5: Write Catchy Headlines

I must advise you always to write some compelling headlines that will get your reader’s immediate attention. If the headline doesn’t interest them, they will not make the effort of reading your entire blog. Thus, even if you have written the best article on the plant, it will go unread.

But, if you write good headlines and post them on your Instagram or Facebook, users will stop scrolling and check the blog post. So, it is an effective way to increase your content marketing skills and gather more traffic to your site.

Some good tools for generating good headlines are;

• TweakYourBiz
• SEOPressor
• CoSchedule
• Thrive Headline Optimizer
• Impact blog title generator

6: Create Exciting Quizzes

Quizzes have long been an effective tool for lead generation. If you want to increase the conversation and engagement rates with the audience, make them take part in exciting quizzes. Don’t go for a general knowledge quiz because that won’t interest many people.

Instead, go for a quiz on some topics that are trending. For example, you can arrange a quiz on a trending web series, or a good quiz on some helpful dating tips, etc., now, post the link of these quizzes on your Instagram and see how many people turn up on your website to play it.

Some good quiz generator tools are;

• Outgrow
• HubSpot
• Survey Monkey
• Qzzr
• Typeform

7: Guest Blogging Is Still Trending

Standards for guest blogging have changed dynamically, and that’s why some of you may think that it is obsolete. But that’s not true. It is very much alive and is more competitive than ever.

If you do guest posts for other companies, they will help your brand build into the bargain. But, you must be cautious enough not to use any spammy tactics. Because in that case, it will result in penalties.

Some Good tools for guest blogging are;

• BuzzSumo
• BuzzStream
• ContentMarketer.io
• Inkybee
• Tomoson

8: Target Long-Tail Keywords

Long-tail keywords are more specific, and they have the potential to generate more traffic. You may feel comfortable putting the short-tail keywords, but the long-tail ones may work better for you, right? 

These keywords have less search volume and therefore have less competition too. So, it will be easier to rank your post faster if you use these keywords. It will also help your website rank higher in Google.

Some good tools for finding long-tail keywords are;

• Hubspot
• Semrush
• KWFinder
• Wordtracker
• Ubersuggest

Conclusion

As a network marketing professional, I know how vital these tricks can be to increase site traffic. So, don’t ignore these tricks. We have also mentioned a few tools so that you can apply these tricks in a better way. Therefore, start your efficient content marketing journey today, and witness better site traffic.