For many companies and brands, one very important part of their business is marketing. These are ways in which they promote the company and let people know about them and what they do. Marketing is a fundamental component of managing a business and cannot be taken for granted.
A key part of marketing is advertising. Advertising is a way of marketing that involves non-personal messages to help sell or promote a product, service, or brand. It can be propagated through a variety of media including radio, television, print, music, video, direct mail, and outdoor advertising.
It can also be done through new media such as social media, blogs, online searches, websites, etc. The way advertising messages are presented is called advertisement. Companies use adverts to create greater awareness and use of their products and services through what is called branding.
These help to associate a product, service, or company with specific qualities and characteristics in consumers’ minds. The purpose is to encourage and influence consumers to purchase a product or patronize a service. Advertising and branding can be done using various techniques. One of these is using a promotional video. You can read more on advertising here.
What are Promotional Videos?
A promotional video called promo video for short is used for promoting a marketing campaign for a product, event, or sale. It can also be used to promote a company or brand and its services. These videos are used as teasers to catch consumers’ attention and make them want to learn more.
A great promotional video helps to evolve a conversation and brings it to a personal level. Although the purpose is to drive sales, it does this without making it apparent. The video transmits information and messages to favor the brand without asking the audience to buy anything.
The human eyes and mind function together. When a person sees a video or an image, they are likely to store it subconsciously. By the time they need something connected with what they saw, they recollect what it is. That is what makes video ads quite powerful.
They are catchy and people can connect and relate with them. Consumers can dance to the music of the promo and unconsciously they get connected to the brand or product. This is even if it was seen for less than 30 seconds.
Promo videos can be anything between 15 seconds to 2 minutes. It should not be more than this else you risk losing your audience. The shorter it is the better. Ensure that in a few seconds to a minute, you have passed your important message. You should showcase whatever you have to offer in these few minutes by conveying valuable information to the audience.
There are several kinds of promotional videos that you can create. Some of these are for:
- Product launch
- Introductory videos
- Frequently asked questions
- Explainers, etc.
How Promo Videos Drive Sales
A promo video serves as an introduction to your brand and is at the vanguard of your marketing strategy. It can help to increase your sales and conversion rates when you put it in strategic places. Many marketers allude to the fact that promo videos have the best return on investment.
A video greatly increases the time spent by visitors on your site. When it is a series, you will be able to drive more traffic and improve brand loyalty. When the video features people especially employees and is shared on social media, it helps to encourage trust.
It also helps your website to be found easily during web searches as search engines favor websites that utilize videos. So based on these, using a promotional video as a part of your marketing strategy will help to win customers and increase your sales.
Creating a Promo Video
You may be able to create a promotional video by yourself. You may also use an online platform that is designed for such. It is more professional though to use an advertising or creative company. For example, using promotional videos by Hedge Hogs Vs Foxes, a creative ad agency, will result in the production of high-quality ads.
A professional video will better represent your brand and will increase loyalty and sales than a poor-quality one. For this reason, it is better not to waste your time and resources trying to do it by yourself.
A professional creative or ad agency will have a collection of actors, art directors, editors, stylists, animators, DOPs, scriptwriters, and photographers. All these people will work together to ensure that they create high-quality content that will captivate your audience.
Using various stages of production; pre-production, development, and post-production, they help to leave a lingering message in your audience’s minds.
Pre-production begins with knowing your idea and what you aim to achieve. It includes concept development, scriptwriting, and having a storyboard. This is an important stage in the whole process. It is where the message is developed so that it is clear and enthralling.
Next is the actual development of the video. This includes graphic designs, photography, directing, tech activation, and filming. When this is done, it is now time for post-production.
This is when the videos are edited, audio is calibrated, and animations, visual effects, and motion graphics are added. The result is a top-quality production.
Marketing and advertisement are a big part of the operations of many companies and businesses. In fact, a large portion of their budget is typically dedicated to this. This is because they understand its power to increase their sales and growth.
There are many strategies these companies use to promote their brands. One of these is through promotional videos. They are probably the most ideal approaches to market your business. They help you to drive sales and increased engagement.
Rather than trying to produce your promo videos by yourself, you will do well to engage a creative ad company. These people have a wealth of experience and resources to produce top-quality videos that will reach your audience’s hearts.