If you’re conducting a business in this day and age, you must be curious about learning the right SEO strategy to drive more traffic to your local or online store, as the more leads you get on your website, the more your business revenue. 

Whether you’re a startup owner looking to get your first online customer, or you’re an experienced entrepreneur planning to expand your business to a new location and spread awareness about your products or services in that particular area, your first step in the process is to boost up your SEO efforts, improve digital marketing and look for ways to make your products or services stand out from what your target audience is getting from other competitors. 

Optimize Your GMB Profile

An optimized Google business listing gets seven times more visits than an incomplete one. If you’ll include all the important details that your prospective clients may need to get in touch with you, they’ll be more likely to contact you right then in there which is even better for you, especially if you run a local store. 

If you have an optimized business listing on Google, you’ll be more likely to show up for searches relevant to your location and business and you’ll become more visible to potential customers. What’s more, is that Google helps you drive qualified and reliable traffic to your website and helps you boost your online presence by allowing your customers to post reviews. 

Paid Social Media Campaigns

Want to get your products and services in front of your ideal audience? Try social media ads. Paid social media ads can help you create targeted campaigns and reach out to people who’re most likely to click through them and bring conversions. 

Facebook ads

Want to get maximum results for minimum affords? Run a social media campaign on Facebook. Although it’s a short-term tactic, but once you get noticed by potential customers, retaining the customers won’t be as much difficult. 

Facebook is the biggest social media platform that allows you to target people based on their online activities, behavior, interests, and location. 

Facebook Dynamic Ads also allow you to serve customers who’ve already visited your website with automatically generated ads featuring specific products they’ve already added to their cart or have looked at. 

Instagram Ads

Just like Facebook, Instagram ads are also short-term ads that require you to put in a very low effort. You can elevate your brand in a very short span by tapping into your in-demand products. Signup for Instagram Business accounts or convert your existing account into a business one and connect with your audience. 

Instagram allows you to create ads using photos, carousels, stories, collections, and videos. Whichever content format suits your business, choose it and begin your Instagram marketing journey. 

Email Marketing

By sending out newsletters regularly to your website/blog subscribers you can easily promote your offers, discount, and exclusive packages to your loyal customers. Emailing newsletters to your customers allows you to stay in touch with them and direct them to your website. Your newsletters should be interesting, exciting, and informative and must be able you bring your customers back to you when they need products related to your offerings. 

However, before you embark on email marketing, try to understand that continually bombarding them with marketing emails will cast a negative impact on your business and they may end up marking you spam which is certainly not a good thing for your business. If you don’t want your customers to disengage, be smart with your timing and only send the newsletters when you’re sure your readers actually need it and will get something important out of it.

Blogging

Regardless of what industry you operate in, having a blog for your business is critical to driving high-quality traffic to your website. The best thing about blogs is that it’s a long-term tactic. Getting ROI from blogs may take you more than a month, but once you share a well-researched and SEO-optimized blog on your website, you ‘ll keep getting views.

But, remember, creating pointless blogs won’t serve you any purpose. You need to be very clear about your goals and industry requirement from start to end. 

For effective content marketing, you’ll have to perform customer journey mapping, keyword research, content gap analysis, and persona building. 

Try to engage with your target audience to learn about their preferences and post ads where your audience is more directly to go. Make a list of phrases, keywords, and topics that you think your customers are more likely to type for searching products or services related to your business. 

Meta Descriptions 

Meta Descriptions are basically the short summaries of different pages that display on a search engine’s result page. If you’re trying to boost your local SEO, try using the city name in the meta description and t title and ensure that your meta descriptions are good enough for people to open up your web page and blog. Make sure your meta decryptions are concise, short interesting, and relevant to what your webpage or blog is all about. Qualities of a good meta description include; 

• A central idea of the content on the page.
• A meta-description should consist of a 145-character maximum. 
• Every page or blog on your website should have a unique description. 
• It should be click-worthy and intriguing.
• Try including at least one relevant keyword.
• Should be written in sentence case and must be consistent across all the pages on your website. 

Looking to Leverage Local SEO Services to Improve Your Profits? 

If you want to step up your digital marketing game, seek help from a reputable local SEO agency, such as  Search Berg. Search Berg is one of the best local seo solutions providers that offer a wide range of local SEO services to their clients at cost-effective prices.

Guest article written by: The author of this post is has a demonstrated history of providing SEO services to clients from all types of industries. She also writes well-researched articles and blogs to help her clients engage effectively with their target customers. She currently works with Search Berg and aims to help local businesses increase their revenue with the help of digital marketing services.