Ever wondered how businesses make it big these days? Well, it’s all about digital marketing! Digital marketing helps modern businesses drive success by utilizing online channels like social media and search engines to promote products and/or services. In 2023, global digital ad spending is projected to reach $601.84 billion, proving that the online game is … Read more →
Introduction The marketing world constantly evolves, and businesses always look for new and innovative ways to reach their target audience. In recent years, the rise of social media platforms has provided businesses with many opportunities to connect with their customers more interactively and engagingly. TikTok is one platform that has gained immense popularity, especially among … Read more →
Side hustles are something that everybody should have. It is another form of income that people do to help keep them busy or to help pay their bills. It is the extra work that many people have in them. There are many hours at the weekend where people can spend time looking into doing something … Read more →
Cloud computing has heavily revolutionized business operations in today’s time. It offers ample benefits like cost savings, mobility, flexibility in storing data, competitive advantage, remote access, etc. With an inclination of enterprises to cloud storage, there is no better time than today to make a move to the cloud. In this ever-changing cloud arena, choosing … Read more →
According to research, the IT outsourcing segment accounts for the largest market share in the business outsourcing service market, with a $138.33 billion market size in 2024. The revenue is expected to grow at a CAGR of 11.07% between 2023 and 2028. The stats indicate that businesses willingly outsource their IT projects. In such a … Read more →
There’s no denying that when you find the sweet spot in your marketing efforts, your business will significantly benefit from it. Part of getting that perfect balance is figuring out effective pay-per-click (PPC) management to achieve high conversion rates and maximize your return on investment (ROI). If you’re a digital marketer or a PPC specialist, … Read more →
Thanks to the massive and accelerated adoption of the Internet worldwide over the last two decades, web and mobile applications have become an essential part of human activity. This of course has completely transformed societies on the planet and has had a profound impact on the way business is done. We can see some clear … Read more →
Building and cultivating customer loyalty is critical in the dynamic terrain of field sales, where contacts are frequently face-to-face. The approach entails developing long-term relationships with clients that go beyond specific transactions. At Technology Counter, we recognize the importance of building these relationships and have mastered the art of cultivating client loyalty. In this comprehensive … Read more →
In a world where agility and innovation are paramount, the evolution of technology has birthed a game-changer: low-code development platforms. These platforms are shaping the future of app creation, revolutionizing industries and accelerating business growth. In this article, we delve into the transformative potential of low-code development platforms, focusing on DOCOVA, a leading player in … Read more →
Organizations need to utilize efficient service management and field service operations in the fast and competitive business environment. Organizations can overcome this challenge by achieving streamlined processes and improved customer experiences. It is known as Dynamics 365 Business Central Implementation. It comes with an all-inclusive range of tools and capabilities. This helps this cloud-based platform … Read more →
E-commerce has taken over the business as we know it. No longer do we need physical stores or need to pay extortionate rents. Instead, we have beautifully curated online storefronts to sell desirable goods to consumers worldwide. With the high attraction towards this business model, it is no surprise that e-commerce is now highly saturated … Read more →
Success in any field can feel like a mystery, especially so in the business world. After all, a significant portion of new businesses shut their doors within the first couple of years, and by the time you reach the 5-year mark, the close rate jumps to 50%. However, when you break things down, you’ll find … Read more →
In the modern business landscape, an array of resources, from educational programs to experienced marketing consultants, offers invaluable support for business growth. These resources ensure that organizations are equipped with the necessary knowledge and tools to navigate the increasingly competitive market effectively. In this article, we will delve into four significant resources that every business … Read more →
Photo by Christina on Unsplash The number of female entrepreneurs entering the business has increased as a result of the fast expansion that the digital marketing industry has experienced in recent years. It’s critical to recognize the accomplishments and significance of women in the field of digital marketing as they break down boundaries and establish … Read more →
It is a bandwagon that everybody seems to be jumping on, but from the perspective of a business, cryptocurrency is something that offers many opportunities. So, what can businesses do to use cryptocurrency to their advantage? What are the things that need to be considered? Preparing for Volatility Understanding the potential for volatility is crucial, … Read more →
Imagine having a business where you or your staff do everything. Imagine making and taking phone calls, doing sales and marketing, managing administrative tasks, and even website development or maintenance. Sounds stressful, doesn’t it? Outsourcing has been a trend in the business industry for years, but some entrepreneurs are still hesitant to try it out. … Read more →