12 Ways to Improve Your Small Business’s Online Presence

In today’s digital age, the online presence of a small business is not just an option; it’s a necessity. With the majority of consumers turning to online platforms for their shopping and service needs, having a strong digital footprint can be the dividing line between flourishing and floundering. This article delves into practical strategies for … Read more →

Unlocking Success: How IoT Benefits Businesses

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative solutions to stay ahead of the competition. One such game-changing technology that has been reshaping the business landscape is the Internet of Things (IoT). In simple terms, IoT refers to the connection of everyday devices to the internet, allowing them to send and receive … Read more →

The Modern Business Marketer’s Toolkit: 6 Essential Digital Marketing Strategies

Ever wondered how businesses make it big these days? Well, it’s all about digital marketing! Digital marketing helps modern businesses drive success by utilizing online channels like social media and search engines to promote products and/or services. In 2023, global digital ad spending is projected to reach $601.84 billion, proving that the online game is … Read more →

(Way To Success) Leveraging Trending TikTok Challenges To Take Your Business Success To Next Level

Introduction The marketing world constantly evolves, and businesses always look for new and innovative ways to reach their target audience. In recent years, the rise of social media platforms has provided businesses with many opportunities to connect with their customers more interactively and engagingly. TikTok is one platform that has gained immense popularity, especially among … Read more →

Hybrid Cloud vs. Multi-Cloud: Choosing the Right Strategy for Your Business

Cloud computing has heavily revolutionized business operations in today’s time. It offers ample benefits like cost savings, mobility, flexibility in storing data, competitive advantage, remote access, etc. With an inclination of enterprises to cloud storage, there is no better time than today to make a move to the cloud. In this ever-changing cloud arena, choosing … Read more →

The Ultimate Guide to PPC Management: Maximizing ROI and Conversions

There’s no denying that when you find the sweet spot in your marketing efforts, your business will significantly benefit from it. Part of getting that perfect balance is figuring out effective pay-per-click (PPC) management to achieve high conversion rates and maximize your return on investment (ROI).  If you’re a digital marketer or a PPC specialist, … Read more →

Nurturing Customer Loyalty: Building Long-term Relationships in Field Sales

Building and cultivating customer loyalty is critical in the dynamic terrain of field sales, where contacts are frequently face-to-face. The approach entails developing long-term relationships with clients that go beyond specific transactions. At Technology Counter, we recognize the importance of building these relationships and have mastered the art of cultivating client loyalty. In this comprehensive … Read more →

Accelerate Business Growth with Low Code Development Platforms: Unleashing the Power of No Code App Building

In a world where agility and innovation are paramount, the evolution of technology has birthed a game-changer: low-code development platforms. These platforms are shaping the future of app creation, revolutionizing industries and accelerating business growth. In this article, we delve into the transformative potential of low-code development platforms, focusing on DOCOVA, a leading player in … Read more →

Implementing Service Management and Field Service in Dynamics 365 Business Central

Organizations need to utilize efficient service management and field service operations in the fast and competitive business environment.  Organizations can overcome this challenge by achieving streamlined processes and improved customer experiences. It is known as Dynamics 365 Business Central Implementation. It comes with an all-inclusive range of tools and capabilities. This helps this cloud-based platform … Read more →

How to Scale Your Online Business as a Beginner

E-commerce has taken over the business as we know it. No longer do we need physical stores or need to pay extortionate rents. Instead, we have beautifully curated online storefronts to sell desirable goods to consumers worldwide. With the high attraction towards this business model, it is no surprise that e-commerce is now highly saturated … Read more →

The Staples of Business Success

Success in any field can feel like a mystery, especially so in the business world. After all, a significant portion of new businesses shut their doors within the first couple of years, and by the time you reach the 5-year mark, the close rate jumps to 50%.  However, when you break things down, you’ll find … Read more →

The Best Resources for Growing a Business

In the modern business landscape, an array of resources, from educational programs to experienced marketing consultants, offers invaluable support for business growth. These resources ensure that organizations are equipped with the necessary knowledge and tools to navigate the increasingly competitive market effectively. In this article, we will delve into four significant resources that every business … Read more →