Formulating An Efficient Strategy Setting up a business is a thing, although when it comes to advertising it then, one needs to be really cautious and think many steps ahead of how implementing strategies would result in a performance boost. Just managing one’s Google presence would not be the most efficient of strategies – because … Read more →
The ever-expanding, massively lucrative niche of digital advertising is being hotly contested by tech companies, with even upstarts vying for a share. But none has come to match the sheer dominance of Google. Its AdWords is the defacto PPC Digital Ad service for businesses with a monopolistic share, with Meta (Facebook) coming in a close … Read more →
Whilst some businesses may be concerned that a Google ads agency (also referred to as a PPC [pay-per-click] agency) won’t understand the complexities and nuances of their brand as well as an in-house team and this puts them off hiring outside help. In truth, any decent PPC agency will make it a top priority to … Read more →