If you’re planning an ad campaign, animation is one of the most innovative, creative and eye-catching ways to advertise your business. Animation is classified as any content where still figures are manipulated to seem like they are moving, with famous examples including films such as Dumbo and Inside Out. There are many ways that animation … Read more →
The ever-expanding, massively lucrative niche of digital advertising is being hotly contested by tech companies, with even upstarts vying for a share. But none has come to match the sheer dominance of Google. Its AdWords is the defacto PPC Digital Ad service for businesses with a monopolistic share, with Meta (Facebook) coming in a close … Read more →
In case you advertise OOH, you might be curious about your ad’s performance. Measuring out-of-home (OOH) advertising is definitely not as straightforward as it would be for traditional marketing. Thus, advertisers are searching for effective ways to perform this process, in order to determine if the ad is bringing results and if it needs to … Read more →
Image: (Source) Marketing via video is a tactic that any business must consider for effective promotional activities. Video advertisements are not only successful for drawing consumers attention and brand awareness but it’s more likely a medium to transfer the targeted audience into the customer. This is the reason it’s so essential to make a … Read more →