Over the past week I’ve answered a few questions in the comments here at TechPatio, asking if the speed of a website has anything to do with how it will rank in Google.
My responses were, basically, “no, I don’t believe that is the case”.
With the recent comments from Matt Cutts, “the face of Google”, I’m even more certain that the speed of websites does not have anything to do with how you rank in the search engine result pages (SERP). Obviously, if your site doesn’t load at all, you might suffer. But whether it loads extremely fast or just like any other web page, shouldn’t matter, really.
Here’s the quote from Matt Cutts video interview on WebProNews:
“We’re starting to think more and more about should speed be a factor in Google’s (Google) rankings?
…A lot of people within Google think that the web should be fast, it should be a good experience; and so it’s sort of fair to say if you’re a fast site, maybe you should get a little bit of a bonus. Or maybe if you have a really awfully slow site, users don’t want that as much.”
If speed was already taken into consideration when determining your (page)rank, why would Matt say “we’re starting to think more and more…”?
Mashable came up with 3 reasons for ranking fast sites higher and 3 reasons against – go check’em out!
Personally, I can understand where Google is coming from with this and why they would want to do it. But I fear that the “little guy” with a cheap shared hosting plan would be in for an even tougher battle against the big boys.
What do you think – should Google give a higher ranking to websites that loads faster? Chime in, leave a comment below!