It seems that the search engine giant, Google, is once again attempting to challenge Facebook’s control over the online social business and Google Plus will soon be released in an attempt to do just that. Google even admits that this new site is small but it’s growing fast. They’re still field-testing it so it hasn’t been released to the public just yet but it will be, and soon. Invitations have only been sent to a small number of users and journalists for reviewing and testing purposes. Google doesn’t want to prematurely release Plus because it could derail the project before it even has the chance to be successful. This is a big project for Goolge and there’s a lot riding on it and the company wants everything to be just right.
Google Plus has a similar rollout strategy that it used for Gmail and Google Voice and if everything goes according to plan then the build up for demand will follow in similar suit. Bradley Horowitz, who is currently overseeing Google’s communications products and social applications, recently stated that, “We’ve created a system that’s based on the concept of circles, so that I can take my college friends and drag them into a circle called ‘college buddies,’ and I can take my work colleagues and drag them into a circle that’s called ‘work friends.’ And I can share selectively the parts of myself with those circles that I choose to.” This is just one of the features that Plus offers to users in hopes to better manage and categorize the public’s growing desire for compartmentalized social groups.
Google is, in other words, trying to keep friends, groups of friends, and other various networks separate and more easily managed. There are similar features on other social sites but this is, by far, the most comprehensive approach, to-date. Facebook does have the feature called “groups” by many users have commented on its clumsy nature and various management difficulties. With Google Plus, users will be able to upload a photo or news and the user has far more control over who it goes to and who’s going to see it. You’ll be able to access it just the same as any other site through your computer, 4G Android Phone, or other mobile device.
Google also seems very committed to privacy with this new venture and is giving users greater control over content and stored information. This has been a big issue in the last couple years and more people are concerned with out their information is being shared. Google Plus is also promising to allow users to delete their information from its own servers, which is an option that Facebook users have never gotten.
It’s not clear as to how successful the new social networking site, Google Plus, will be but it’s generating a lot of buzz. It doesn’t matter how successful Plus will be, Google has a long way to go before it can come even close to Facebook’s numbers. Then again, MySpace was the reigning social site until Facebook came along. If Google Plus generates the kinds of figures that many think it will, the public is likely to see a long drawn-out social networking slap-fight for dominance.