So to answer the question in the subject – yes, now it’s time to look into monetising your mobile apps and websites. Here’s why…
If you have ads on your regular website (optimized for desktop computers/notebooks), you get ad revenue, either on an impression-basis or when a user clicks on it. If you have a mobile-optimized website that a mobile user visits, chances are you don’t have any ads on it right now – most mobile websites are like that, at this time. Essentially this means you’re loosing money when a mobile user visits your website.
In 2011, Americans would spend 43% of their media consuming time with a TV and advertisers spent 42% of their ad budget on TV as well. On the Internet, they spent 26% and advertisers spend 22% of their ad budgets. But on mobile, the Americans spent 10% but advertisers only 1%. That’s a big opportunity waiting for you right there.
But how to get started? Well, for starters, one could check out the madvertise mobile monetisation services offered by madvertise (clever play on “mobile” and “advertise”, get it?). Mobile advertising is an emerging industry and you don’t want to be left behind once it starts to really pick up, so get started on drafting those mobile-money-making plans of yours.
Good luck monetising your mobile websites and apps!
* Source: KPCB chart.