As the world grows increasingly smaller, social media is playing a bigger role in keeping people engaged. This is becoming more and more true with each passing day and has filtered its way down to live events as well. There are many reasons for this and some of the more important ones will be examined below.
Probably the most important is the instant update status. For an event organizer this feature is priceless. Last minute changes invariably happen with no way of predicting what the outcome is likely to be. The dynamic platform within a [tp lang=”en” only=”y”]mobile event app[/tp][tp not_in=”en”]mobile event app[/tp] can be fully integrated with social media along with a digital agenda of the event. This ensures that everyone can easily stay connected and up to date throughout the event. Instead of trying to “fix” a printed detailing of the day’s events, it is easy to rearrange the digital copy and send all of the invites once again. All of the guests can then receive their notifications through whatever service they are fans of, keeping them updated as well.
[tp lang=”en” only=”y”]The use of a digital agenda[/tp][tp not_in=”en”]The use of a digital agenda[/tp] is much easier than having to make sure that everything is ready for the printer. Even on a perfect run, any changes made to the program after they have been printed essentially means that the document is no good so the money has been wasted.
Another great benefit is the ability to group people by interest. Most of the guests in attendance will have more than one area of expertise. They will want to know the effects of social media on their particular industry for example. With a digital agenda, attendees can peruse the different events planned and make their choices more easily to find topics of interest to them. In effect, they can actually create their own agenda from the master one if the proper filters are already in place. This means more topics of interest versus the standard generic listing of the traditional guide.
Digital agendas can also include unlimited content. Unlike a hard copy, there is no limit as to what can be contained in an electronic document. So instead of having to fit everything on a single page, events, speakers and discussions can be grouped together in a concise electronic document. For sponsors this means that the amount of information that is actually incorporated is virtually limitless. Things that couldn’t be used on a printed page due to the lack of space can now be easily included. Additional session information, speaker’s biographies and other important data can help to pique interest of guests.
There is also the important issue of networking to consider. Attendees can actually check the session keynotes with a digital agenda and make new contacts. People who share the same interests are able to connect through these types of sessions.
Finally there is the environmental impact. Although it seems to be obvious, by using a digital agenda of this sort means that no printing costs have occurred and paper isn’t being used up. By going green, there is much less waste produced such as handouts and feedback which typically end up in the waste basket because nobody has time to fill them out. By using a mobile app to coordinate the event, there is no need to use up all of these precious resources and probably makes the collection of data in the form of feedback a whole lot easier.
These are just a few of the benefits to using a digital agenda. It makes great sense for everyone involved and should be strongly considered as the new method of event organizing.