From reading the news to scrolling through social media and even watching television, Americans are doing more online than ever before. Meet your customers where they are spending their time by advertising your small business on the internet! Whether you are a brick and mortar storefront, an online merchant, or a service provider, potential customers are more likely to find out about your business through online ads, search engines, or e-newsletters. It is clear that having a presence on these platforms is key to success in the modern marketplace, yet many small business owners aren’t quite sure where to start. In order to build a larger client base and nurture your current customers, use these three online marketing strategies.
The first place that most customers go when they are in need of a product or service is an online search engine. Generally, potential customers will search using keywords that describe what they are looking for and click on the first few results that pop up. When your business appears as one of the top results in a search, you gain instant credibility and drive more customers to your website, which ultimately leads to increased sales. The process of developing a prominent search engine presence is referred to as Search Engine Optimization or SEO.
Pay Per Click
Once you have ensured that your small business will show up in online searches, you may begin to explore pay per click adverting (or PPC). This type of online marketing is particularly beneficial to companies which have a primarily local or regional client base (car repair shops or local florists, for example). This is because using a PPC service, you can tailor your ads to reach those who are in a particular geographic area. You can also tailor the ads t show up on websites that your potential customers might frequent. And because you only pay when someone clicks on your ad, this can be a very budget-friendly form of marketing.
Finally, if you have a loyal customer-base, you will want to ensure that you nurture that relationship and use it to as leverage for further growth. A great way to do this is through e-mail marketing. With e-mail marketing, you can keep in touch with you clientele regularly for a fraction of the cost of traditional snail mail. You can set up campaigns to wish your customers a happy birthday, let them know about upcoming deals, and send them coupons. You should always be sure to use a mailing service which helps track who opens you e-mails, which links are clicked, and how many times the newsletter is shared via social media or forwarding. This will help keep your small business in the forefront of your customers’ minds and give them an easy way to spread the word to their friends and family.
If you are interested in growing your small business through any of these online marketing services, you may not know where to begin. You best bet is to consult an expert, like Network Solutions. Companies like this can help save you time and money while ensuring growth for your company through new online tactics.