Running your very own e-commerce store is exhilarating, challenging, and oh so stressful. But in today’s post-COVID-19 crisis, it’s more a necessity than an option. You need to get your brand online- or face the possibility of dying a slow death.
Almost everyone is stuck at home during the pandemic. They are being pushed to spend more time online, whether it’s for work or entertainment. And with the rise of social distancing, businesses are looking for alternate ways to connect with other people.
The easiest solution- social media marketing
Marketing has changed because of COVID-19. But social media remains, without any doubt, a significant driver of traffic for websites. With 3.96 billion active social media users around the world, there’s a great deal of potential out there.
And with pandemic conditions, people are more comfortable interacting with brands online. While network preferences vary in popularity depending upon different demographics, it’s clear that you need to maintain an active presence across social media platforms.
But you already know this is where you need to be
The important thing to note here is that if everyone is focusing on SMM, your half-hearted attempts are going to get you anywhere. If you haven’t yet developed a strong foothold in the world of social media, you’re missing out on a huge opportunity to interact with potential customers.
You need to leverage the benefits of social media with a strong marketing strategy that produces effective results- and fast. Without the right social media marketing tactics to build brand awareness and drive traffic to your e-commerce store, you won’t be able to generate enough sales to remain profitable. And that could significantly damage the bottom line of your business.
Want to learn how to generate more sales using social media?
Let’s go behind the scenes and learn everything there is to generate more sales and revenues.
- Analyze Your Audience
Every digital marketing strategy must begin with a detailed study of the target audience. Remember that your brand will only be in demand as long as your products or services remain useful by providing a solution to consumer’s problems.
Therefore knowing everything about your potential customers helps make your SMM tactics more effective. For example, you need to know the gender, age, location, education, income level, etc. Once you have comprehensive data about the audience, you can craft a clear offer based on it and focus your efforts on making sales.
- Use the Power of Hashtags
Twitter, Instagram, Pinterest, Tumblr, YouTube, among others, all use hashtags. Depending upon the platform you are on, you need to utilize hashtags to gather similarly-themed posts under one umbrella.
Selecting the right hashtags can make a world of difference. The ones you choose depend on your niche and your audience base. Ideally, they must be relevant to your business’s core interests. Refrain from using irrelevant hashtags because that can annoy and confuse people.
With the right hashtag analytics tool, you can find hashtags that are trending and get the most response. Here is an example of how much and when #fun is being used.
And that’s why Party and Makeup found it very effective for its hashtag campaign. It’s also a great way to achieve higher engagement with the audience. Moreover, using multiple hashtags can provide greater transparency.
- Offer Something of Additional Value
Represent your brand as a lifestyle choice that people want to adopt. In order to build a connection with your audience, you need to focus on integrating valuable content with your e-commerce brand.
While you focus on presenting core services and products, consider providing something special that will help your brand stand out from others in the industry and reach a wider target audience. Offering on-going support is one way to hold onto customers long after they have made an initial purchase. When you continue to connect with your customers, the chances of repeat purchases increase dramatically.
Consider how mens underwear brands such as BN3TH, understands consumer pain points and satisfies their needs, especially during the COVID crisis. It recognizes that people need to stay fit, even if they cannot go to the gym due to SOPs. The e-commerce brand links to YouTube videos while promoting one of its amazing products that is ideal for exercising. In fact, this is a brilliant way to generate leads. Moreover, it shows customers how much they care about them.
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- Host Giveaways and Contests
Social media is designed to provide bite-sized, entertaining content to people on the go. So it’s typical for e-commerce brands to post-sales, promotional offers, or discounts on their profiles to motivate consumers towards a purchase. In fact, consumers will visit pages searching for deals when events or holidays like Mother’s Day, Christmas, Graduation Day, etc. are just around the corner. They know that they can avail of products at an extraordinary price for a limited time period. This is enough to generate leads for your online eCommerce store.
But you can take it to the next level. By organizing giveaways and contents regularly, you can attract more attention to your brand. People will be more tempted to follow your brand. Use this opportunity to generate more traffic and sales. I mean, who doesn’t love freebies?
Notice how this brand creates hype about their giveaway by using a countdown on Instagram stories. Encouraging your followers to tag others not only does it lure more consumers to their brand, but it makes them keep them coming back.
- Create Shoppable Posts
People are impulsive by nature. It’s imperative that you connect with their emotions and sway them with images or content. But as all e-commerce brand owners know, a customer is a mere click away from a sale. So your goal should be to entice viewers to react and shop instantly.
But more importantly, it means making the entire shopping experience as quick and straightforward as possible. With no distractions or delays, you want to guide the consumer directly from the appeal to purchase within moments. So shoppable posts are a fantastic way to hook viewers from the get-go.
And that begins with providing clear and enticing visuals, whether it’s a video or an image, as well as a CTA. Also, ensure that the accurate price is being displayed. Often the price tag is what consumers look at when deciding what to purchase and from whom.
Ready to give social media marketing your very best?
You know that social media is all about being social. So even though times are challenging, running an e-commerce store can be a rewarding experience. But you already knew that it takes a lot of hard work and dedication to get ahead. So taking the time to build a loyal community around your brand on social media will help you emerge as a frontrunner in your niche.
And there’s no denying the feeling of joy that success brings- especially when it’s backed more sales and revenue. 😉