Online advertising has become a powerful marketing tool in today’s digital world, where almost everyone drives through the information superhighway night and day. If you’re still exploring what you can do with online ads, we’ve got your back!
In this article, we’ll discuss the type of ads you might want to try to market your products and services. Take the time to learn each one and see which ads can get your audience to splurge on your brand.
1. Display ads
First, let’s explore one of the forerunners of more recent online ads. Display ads refer to the traditional ad visuals placed on online platforms, such as Google Display Network.
This type of ad may come in the form of an image, a banner, or even text. And because it could also show on third-party sites, it’s best to have a copywriter for websites create the ad copy. After all, you’d want an ad that catches the interest of the people visiting relevant websites.
There are several ads that fall under this category. These are:
- Contextual ads. As mentioned above, contextual ads entail placing the ad creative on a relevant website. It’s crucial to note, however, that the network does the matching. For instance, the network may place an ad for a baking tray on a baking or cooking blog.
- Site placement ads. Similar to contextual ads, site placement ads also enable you to place the ad on a relevant site. However, the marketer can directly choose the website where they want their ad to display.
- Remarketing ads. This tactic involves displaying your ad to users who have visited your website or landing page.
2. PPC Ads
Pay-per-click or PPC ads are exactly how it sounds like – you pay for every click your ad gets. It’s essentially buying visits to your website. One of the most common PPC forms is search engine advertising. This avenue allows marketers to bid on ad placement through sponsored links when users search for keywords. That said, having a good grasp of email copywriter goals will give you a good headstart for this ad type.
3. Social media ads
This ad type is one of the marketing trends that will be here to stay for as long as people are on social media. You can place ads on social networking sites such as Facebook or LinkedIn as well as photo-sharing apps like Instagram and Snapchat. In the same vein, you can also choose to have ads on video-sharing apps like YouTube or Vimeo.
But for the sake of introducing you to social media ads, we’ll focus on one of the most popular ad publishing sites.
Placing ads on Facebook is a popular way to gain traction. After all, the platform allows users to target an audience based not only on age and gender but also on interests. In addition to that, Facebook also owns Instagram, and you can place ads on the platform to show on both apps.
Here are some Facebook ad types that you might want to explore:
- Carousel ads. This type of ad allows you to display various products all in one go. That said, the viewer can easily swipe on the images to see other images just as if they’re browsing through magazine ad design pages. And to boost your ad relevance, you can set it to show the most clicked items first.
- Dynamic product ads. If you liked the idea of remarketing ads, you’d love this Facebook ad feature. This allows you to target users based on their past actions. That said, you can target them at a perfect time, just when they need or want to purchase something.
- Canvas ads. If you’re looking for an interactive ad that will let users engage with your Facebook content, then consider placing a canvas ad. It’s crucial to note, though, that this ad type is only available for mobile. That said, you might want to skip the ad type if you’re targeting an audience that mostly uses desktop or laptop computers.
- Collection ads. This ad format allows users to seamlessly transition from discovery to purchase. If you look at advertising design examples under this category, you’ll see a collection ad with a primary image or video and four smaller images arranged in a grid. When users tap on the ad, the platform takes them to a visual experience with fast-loading visuals.
Without a doubt, online ads are one of those sales tactics that’s proven to work. Though tri-media ads may still work, you need to be present where your audiences are. And with 3.78 billion people on social media, placing online ads is imperative. Whether you choose to go the traditional route or biggest disruptions in advertising, take the time to learn and explore. After all, ads take you a step closer to the heart of your audience, so it’s surely worth a shot.