Practical Ways to Boost Your Blog’s Online Presence

by Klaus on June 11, 2021

in Articles

As a blogger, you might be on the lookout to find new ways to increase your website traffic and get your posts seen. Going ‘viral’ is something that a lot of bloggers can dream of, in order to get their posts seen and shared by many people. But increasing your online presence is just one of the ways that this can happen, as long as you are creating quality content that people will want to share. So with that in mind, here are some of the ways you can boost your online presence to make sure that your blog is easier to find online.

Optimize your website

SEO, or search engine optimization, is something that all bloggers should be thinking about for their posts. It is a very effective way to boost your online presence, as any SEO agency would be able to show you. However, if you started out blogging just as a hobby, you might not have considered just how much SEO can impact your posts. Using SEO and optimizing your content will help to increase where your site appears in search engine searches. If your blog is about travel with toddlers, for example, you will want to appear in searches when someone looks up ‘traveling with toddlers advice,’ for example. Think about the blog post titles that you use, the keywords and links that you use, and make sure that you create plenty of internal and external backlinks to your site.

Link content on social media

If you want your content to be seen and shared, then one simple way to make this easier for people to do, is by having it on social media. If you share a link to a Facebook page or group, then people can easily click share if they found it resonated with them. The same goes for Twitter, Instagram, and even Pinterest; if the content is of interest, people will be able to share, retweet, or pin which will increase the reach of the people who will see your post. So as well as sharing your content on social media, it is a good idea to make an effort to grow your social channels too. The more people that follow you, the more easily your content will get seen and shared.

Have a product or service to sell

If you are wanting to take your blogging to the next level, then one thing that you should think about is having something to sell via your blog. If you are a food blogger, then creating a recipe book to sell or an eBook to download could be a way to make more money from the blog, but also help to get traffic to the site. Of course, you need to have an established blog to do this, so that people will know you and in the food blogger example, know that your recipes are the kind of thing that they would be interested in paying money for. It can take time, but will be a good way to boost your online presence.

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