Mobile phones have long gone from just being used to send messages and initiate calls. To date, it has become necessary to keep people connected, informed, and entertained.
More than 83% of the global population own smartphones, translating to 6.6 billion individuals. This figure is almost double from six years ago, when only 3.6 billion people, or nearly half of the world, had such a device. (1)
Current indications also reveal that about 2 billion individuals use their smartphones to access the web, most of whom are looking for various products and services. Smartphone usage will likely increase in the coming years, with industry experts predicting that 72.6% of the total internet users accessing it using their smartphones. (1)
With these developments, businesses and startups must include mobile apps in their marketing and selling strategies. Internally, they can also use specific programs to improve their operations.
Below are some ways mobile apps can support businesses for growth and expansion.
1. Streamlining operations and costs
Small businesses are often faced with uncertainties. That’s why optimizing their resources for increased efficiency and productivity is paramount. Companies can turn to mobile apps to help them achieve these goals.
For instance, this chimney sweep software for contractors integrates core business functions such as staff monitoring and service scheduling, customer relationship management, and sending invoices and payment reminders. Some platforms can also be used to ensure real-time communication and sharing to eliminate delays and disruptions that often bug entrepreneurs in all industries. For example, mobile app adoption has saved an agricultural company some USD$ 11,000 in yearly expenses alongside gaining 845 productivity hours. (2) (3) (4)
2. Boosting customer satisfaction
Customers have evolving needs, and organizations must find means to exceed them to thrive. The competition is fierce no matter the industry and keeping customers happy can make you one of their top choices.
A mobile app can link you directly to your audience, allowing you to address their concerns and queries on time. By making your clients feel valued and heard, your business can attract new buyers and retain existing ones.
A mobile app can also help build your reputation as a trusted brand. By offering fast, efficient and transparent processes, your customers will enjoy each transaction and keep coming back for more. Tools such as this free and customizable estimate software from Jobber allow you to show your small business’s professionalism. (2)
3. Enhancing client engagement and retention
Social media platforms are an excellent way to connect with your customers and linking them with a mobile app can help optimize results. Almost half of smartphone users open a specific app 11 times daily. This means businesses with a mobile app will have direct and easy access to their prospects and clients. Using this tool, you can customize your offers to every consumer and help strengthen customer relationships. (2)
Clients who receive personalized offers are more likely to engage and remain loyal if you pair your promotions with impeccable customer service. Apps can also be used for customer loyalty programs, making your offer more irresistible to clients. This is crucial as 84% of consumers are more likely to stick to a brand that offers retention programs, according to a Nielsen survey. (5)
4. Increasing sales and revenues
Mobile applications can facilitate increased sales and revenues by providing fast and efficient service and products complemented by loyalty programs. For instance, personalized notifications can remind buyers to push through with their purchase if they have items left in their cart. Offering discounts and promotions exclusive to app users and reminding them of soon-to-be sold-out things can also push them to act fast. (2) (3) (4)
For example, a company that launched an eCommerce application saw a considerable increase in orders, from 30,600 to 131,000. Additionally, the said venture estimates that around 66% of its mobile sales are done through mobile apps. (3)
5. Making mobile payments easier
Facilitating online payment modes can also contribute to easier transactions. Using mobile apps, customers can pay for their purchases using credit or debit cards at home or on the go. It’ll also be easier for businesses to offer subscription upgrades using their current information. However, companies must ensure that they provide safe and user-friendly payment platforms to assure users that their data won’t be compromised.
With this feature, small businesses are less likely to suffer from cash flow problems, as they don’t wait before being paid for their products or services.
By launching a mobile application, companies can reap multiple benefits, from operational efficiency to fast customer service. Internally, these programs can enhance communication and collaboration while cutting business costs. In addition, they can attract new clients, facilitate customer loyalty, and boost your revenues. It always pays to prioritize your business needs, ease of use, and customer satisfaction before launching your app for optimal results.
- “How Many Smartphones Are In The World?”, Source: https://www.bankmycell.com/blog/how-many-phones-are-in-the-world
- “8 Ways Mobile Apps Can Help You Grow Your Small Business”, Source: https://ibrandstudio.com/articles/ways-mobile-apps-help-grow-small-business
- “How Mobile Apps Can Grow your Business”, Source: https://medium.com/swlh/how-mobile-apps-can-grow-your-business-b2bccf0f245d
- “9 Useful Ways How Mobile Apps Can Help Small Businesses to Grow”, Source: https://customerthink.com/9-useful-ways-how-mobile-apps-can-help-small-businesses-to-grow/
- “How loyal are your customers?”, Source: https://nielseniq.com/global/en/insights/report/2013/how-loyal-are-your-customers/