5 Tips for Managing a Successful Brand Activation Campaign

In 2016, companies in the United States spent a total of $595 billion on their brand activation campaigns. They invested money, time and effort in building an impressive brand activation portfolio; implementing impressive consumer promotions, digital campaigns and experiential marketing. All this to invoke more interest in their brand. This is a clear indication of … Read more →

Online Branding Tips & Guidelines

The corporate world has expanded its influence over the general population with tons of advertisements, new product launch, and a heap load of efforts in creating a personality for their brands. It seems like a never-ending battle for getting more customers, creating awareness, and leading your brand to the top shelf. There is no doubt … Read more →

How to succeed in interpreting foreign brand?

A lot of companies seem to believe that when their brand becomes global things will become easier. They’ll no longer need to worry about all those finicky things like local cultures, language, and customs. The truth, however, is that this isn’t the case. Because even though ‘going global’ might sound like you’re going bigger, in … Read more →

4 Branding Techniques for New Businesses

When you are just establishing yourself as a business, branding should be at the forefront of your mind. It’s not always easy to know the best ways to reach new clients and how to create a brand that you feel comfortable with for the long-term, but there are a few ways to make you feel … Read more →

A Step-By-Step Guide to Boosting Your Brand Awareness

Never underestimate the importance of a strong online presence, as it could easily be the difference between a healthy profit margin and being in the red. With more businesses competing than ever in ever-changing industries, it is essential to improve your online brand awareness, or you could be left in your rivals’ shadow. Optimize Your … Read more →

How to create a profitable online micro-business on a shoestring budget

Getting set up with your very own online micro-business is a great side hustle, whatever your day job. It will provide extra income and give you a taste of entrepreneurship in the online world of commerce. Micro-businesses may not yield a huge amount of capital, but it is a great way for entrepreneurs to gain … Read more →

Free Brand Monitoring Tools to Help You Gain Online Success

More and more people take advantage of brand monitoring to better implement their online strategies and techniques that will help them to attain better business success. Users realize that such tools – whether free or paid – are so powerful and effective that they have become a must-use tool that can help their online business … Read more →