Podcasting – A New Ingredient for Your Marketing Buffet

Podcasts can be great marketing tools if you know how to use them the right way. They are an excellent aid for reaching out to a niche targeted audience. Research shows that podcasts as a marketing strategy have a remarkable return on investment and help brands hyper-targeting a section of the population. Also, not to … Read more →

How to Promote IT Services via Content Marketing Techniques That Speak Volumes

  Your potential customers may be, at this very minute, looking up your services online, reading your blog, or navigating your site without yet having made a decision to purchase from you. Your prospects are trying to grasp how well-acquainted you are with their problem and if you know exactly how to help them. So, … Read more →

Why you need to wear headphones for your podcast

Whether you’re a beginner or a seasoned veteran, your end aim when recording your podcast will be the same: you want a recording that’s not only interesting but also sounds amazing. Wearing headphones can assist you in accomplishing this goal. When recording a podcast, using headphones provides you complete control over sound quality. You’ll be … Read more →

5 Tips to a Successful Business Podcast

There’s no denying the fact that podcasting is an amazing tool in today’s marketing world and since its first launch as an audioblog in the 1980s, there is no looking back as it has come a long way now. Podcasting is an excellent medium through which you can get your voice heard on numerous subjects, … Read more →

My Top 5 Favorite Photography Podcasts (audio/video) – recommended!

I assume you’re reading this article because you already know what podcasts are. In case you don’t, here’s a really quick introduction to podcasts, courtesy of Wikipedia: A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. The word … Read more →

Old School Photo Challenge by Scott Kelby

Scott Kelby came up with this fantastic idea on how to increase your creativity by limiting yourself to “shooting old school” and helping out an orphanage in Kenya at the same time. Nowadays, most people are used to shooting digital with their cameras – and some of us, never even tried to shoot film on … Read more →