Email marketing is one of the most conventional and fruitful modes of digital marketing. From crafting strategic emails to grouping and scheduling, there is much work that goes into managing email marketing campaigns to find success. So, what measures do marketers need to take for better results? Here, we will discuss a few top do’s … Read more →
Link building strategy for SEO is still as important as it used to be ten years ago. Despite using all other means of improving SERP rankings, you just cannot afford to pay less attention to your link building strategy. Google still considers your inbound link profile to determine the website authority that in turn influences … Read more →
1. Rich answer optimization Getting top ranking on Google is without doubt still among the primary SEO objectives for you and other businesses. At the same, you also need to optimize your site for rich answers, the results that feature near the top of organic results. While the percentage of rich answers in search engine … Read more →
Online marketers are often asked the question – “does hosting affect a site’s ranking in the SERPs?” The obvious answer to this question is ‘YES.’ The quality of hosting affects the SEO value of your website in more ways than one. In other words, a good SEO hosting service provider can help you rank better … Read more →
To excel in digital marketing or for that matter in anything in life, you must begin by setting your sights high. During search engine optimisation, you must follow this principle. Keep in mind that the competition for gaining supremacy in digital marketing is so intense that in no time it can turn into a dogfight. … Read more →
You’ve probably heard about chatbots, if you don’t use them already. In the past few years they’ve become popular features of messaging tools like Facebook Messenger, Slack, and Skype. Sometimes you even see them pop up on websites you visit. Bots are slowly but surely integrating themselves into our digital lives. What are chatbots? In … Read more →
If you are planning to build a new website, you must understand that web design, development, and SEO work together to make a site successful. The beauty of a website alone cannot win the race in the highly competitive industry; proper optimization is just as necessary. That is why today’s graphic and web designers need … Read more →
You’ll be surprised at just how little business owners and entrepreneurs know about search engine optimization, and this is why many of them are still getting duped by black-hat operatives who promise the moon and deliver nothing close. This article outlines some of the myths that have been passed off as gospel truth in recent … Read more →
In recent years, more and more businesses, especially small and mid sized companies, have felt the need for proper search engine optimization (SEO) services. In fact, when asked how important SEO services are for the success of their businesses, more than fifty percent small business owners said, “very important.” In case, you are still sitting … Read more →
The primary goal of search engine optimization (SEO) is gaining a good lead on your competition. Among the most effective means of achieving a remarkable competitive edge is always being attuned to changes in the way search engines work, and adjusting your company’s SEO strategy long before your opponents have a chance to do the … Read more →
Link building, keyword density analysis, and press releases are just some of the common services a typical SEO professional provides. But, if you’re looking for a truly professional SEO service, it’s important the agency you’ve chosen to undertake the work has the experience when it comes to being thorough. Although search engines look at backlinks … Read more →
There isn’t one magic fix that will get your business in Google’s local 3-business listing. In order to have good visibility, you need to work on your entire SEO. Local search results are more competitive than generic pages and Google’s continuous changes have made it much harder to stay in the top three. There’s good … Read more →
Too many marketers and business owners still consider SEO as ‘seasoning’ that is to be added to an already-finalized content marketing project. Once they have finished their content creation and worked out the kinks of their marketing campaign, they now ask themselves where they can fit in relevant keywords or include other SEO aspects. This, … Read more →
Infography is a graphic design in which texts and visual elements are combined in order to communicate accurate information on various subjects (scientific, sports, cultural, literary, etc.). This resource brings the reader to the most important elements, ideas or events of a given topic, such as: where it occurred, how it was carried out, what … Read more →
As a marketer and small business owner, it is important for you to let Google identify your location and know what exactly you are offering. This way you would be appearing on Google’s SERP more often and you would be visible to the relevant audience. Local SEO is pretty confusing and it is quite challenging. … Read more →
When you are initiating an e-commerce business, you need to take important decisions. However, you need to pay major attention to selecting the best domain name and website hosting service provider. Many of you still do not understand the importance of web hosting and domain name associated with the SEO. Remember your online business could … Read more →