In this day and age, the Internet has become a very big factor in our daily lives. As time passes, more and more businesses are getting into using the Internet as part of their marketing strategy to attract customers and become extremely competitive online. However, many other businesses are still clueless on how to make use of the Internet to their advantage.
There are some businesses that have a website but they are not sure how to make full use of it and they end up thinking that there is no one visiting their site. If your brand is well known already such as that of Apple, Sony or McDonald’s, then the work for web marketing is not that difficult as compared to an unknown brand. If your brand isn’t well known, then attracting prospective clients to your website will really take time and lots of effort.
Below are some easy ways how to attract new clients and become competitive online:
1. Do Include an Offer that is Irresistible to your Subscribers
You may have heard of the saying in internet marketing “The money is found in the list.” This is proven to be very true. When new visitors come across a new website, they will not always make it a point to click that “Subscribe” button there. However, if you offer them something irresistible such as a reward for their subscription, you could potentially build a long list of subscribers. Your offer can vary depending on what you like. You can offer a discount on your services or products or offer them a freebie such as an ebook relevant to your services or products.
2. Do Optimize Your Website for the Search Engines
In the early days, there may be a high probability that your website is going to be fairly easy to find. That is not possible now because everyday tons of new websites keep popping up, and unless you know how to optimize your website, you won’t be found by anyone. Even if you have a website, it does not mean that people will automatically find it.
Most of us just browse on the first few pages of the results when we are looking for something in search engines. If you can correctly optimize your website for search engines such as Google and make it to their page 10 or page 1 even, then people can quickly reach your website when they need your services or products. There are many techniques you can work on your website to make the search engines distinguish it as highly relevant. If that goes well, you could very well enjoy a higher website ranking that naturally and easily attracts new people to your website.
3. Do Create a Marketing Campaign for Your Website
There are many web marketing activities that can help attract new clients as well as improve your business website continuously. You can improve every page in your site by means of employing SEO strategies and using exceptional design in order to make a very attractive unique selling proposal that catches the attention of new visitors and potential clients.
Activities for your marketing campaign include publishing press releases to broadcast new services or products, publishing guest posts on famous blogs related to your services or products, getting listed in online business directories, participating in social media networking sites such as Facebook and Twitter, and many other activities that can help you become well known in anything that you specialize in.
Whatever your business is, keep in mind that your business website can play a big role in your overall marketing plan. When everything is done legally and correctly, you have higher chances of becoming extremely competitive online that can easily attract new clients to your website.
Very well said, If we keep on participating that activities, keep on posting and do the same way what you have said up there. Our clients will become extremely amazed on how we do that. Looking forward for more about this. Thanks klaus.
I need to focus myself and actually create a marketing plan. I’m guilty of thinking about what I want to do, but never actually putting it down in actual steps and milestones.
The third point has major impact on page rank these days. Marketing your product is incomplete if it doesn’t have a post on social media sites because of the growing social media addiction.
I would add spying on your competition, joining their mailing list reading their sites etc. would gain you a great deal in understanding how they approach your shared market. That kind of thinking can give you a real edge!
I really enjoyed reading this article i Think i need to improve my offer to get people to sign up to my newsletters.
I’m going to be going through a branding stage soon so I can reap the rewards of a fully planned out marketing plan. One without the other for me is a little pointless :/ thank you for the great post, and thanks to the commenters for your views.
According to seo+ sem+smo are the necessary steps to improve your online marketing campaign…….
Klaus great insites to gaining new clients. Getting your name out initially is a whole lot of work, but in the long run a well planned and executed marketing campaign is necessary to get the word out which in turn helps with website ranking.
There really is a lot to learn about marketing campaign. I use some of this but you have given a whole lot more ways which could be worth using. Thanks.
Not as easy as you made look like but what you said is right, you have laid out some good points here. With the competitiveness of today’s online market we have to utilize everything to our advantages to keep up with everyone and maybe with hard work and some luck we can eventually overtake the bigger companies in our niche.