Good SEO Company vs. Bad SEO Company

by Guest Author on December 16, 2011

in Articles, Guest Posts, Search Engine Optimization

Websites needs to rank well if they are to attract quality traffic and in the end increase the visibility of the services or products being offered. With this high demand in achieving high search engine rakings, several companies have emerged that provide Search Engine Optimization aka SEO services. Generally, SEO involves the use of certain strategies such as keywords, link building, and page titles optimization with the main aim of increasing traffic to the website. However, not all SEO companies are genuine as some use dubious ways to get high page rankings only for the website to be penalized later. It is for this reason that businesses or individuals must distinguish between good and bad SEO companies.

Checking their Online Rankings

One easy way of differentiating between a good and bad SEO company is by checking their online reputation. Since they are providing SEO services, their website needs to rank highly for certain keywords and phrases. Make a search for the company using any of the major search engines and find out their rankings. If they rank highly then this likely means that they will use the same techniques they used on their website to ensure yours ranks highly. On the other hand, if the SEO company is not found in the top pages or even in the top 10 search engine results pages, chances are that their methods do not work.

Sample of Past Work

Good SEO companies need to be proud of their work and thus should have a portfolio of past clients. Enquire about the availability of such a portfolio and try to search for those clients using certain keywords. If the result is positive, then the company knows what it is doing and will ensure your site ranks highly on search engines. On the other hand, SEO companies that are not willing to provide you with a portfolio of their past work are likely to offer substandard service and must be avoided.

SEO process takes time and no company can guaranteefirst page rankings in a couple of days. In most cases, the process of achieving top rankings takes weeks or even months. A good SEO company will make it clear to you the duration in which to expect results. On the other hand, companies that guarantee you top rankings in days or even a week are likely to be scams. Some of these bad SEO companies will even tell you that they have discovered the search engine algorithms that allow them to deliver quicker results. The truth is that search engines never share their algorithms and they keep making regular updates.

Customized SEO Strategy

Websites are different and thus will require different SEO techniques for them to achieve high search engine rankings. A good SEO company knows this and thus ensures that SEO strategies are customized as per the needs of a website. On the other hand, a bad SEO company uses the same strategies for all of its clients. Moreover, a website might require less or more backlinks for it to rank highly for certain keywords. A SEO company that sells 50 backlinks for all of its clients is probably not genuine. This is because a website might need more than just 50 backlinks. With the high number of SEO companies in the market, it is important to carefully researchabout a SEO company before signing up for their services.

Guest article written by: Crystal J. Briscoe is from Exams Expert. Looking for HP0-Y42 exam help? Let’s take advantage of Exams Expert self paced HP0-Y40 training and pass your IT exams on first try.

Comments & Leave a Comment


{ 15 comments… read them below or add one }

devain richard December 17, 2011 at 01:18

yes dude good one , comparision b/w these at least good seo becomes good


Veronica Cervera December 17, 2011 at 09:29

Another way to check if they’re good seo company is by checking their PR. SEO company should have a decent Google PR since page Rank is part of SEO. It should be at least PR 2 or more.


Alex Braker December 19, 2011 at 07:13

With each business there are certain things which can be executed with its kind of niche only. Asking on those activities for special business niche can recognize difference between two companies. A company following the same tactics for all business can’t be considered as smart solution.


Olan December 20, 2011 at 13:09

Good points. There are SEO companies that promise so much but could not even get their own websites to rank in search engines.


Jonathan December 22, 2011 at 00:58

I get dozens of spam emails everyday from seo companies claiming to get your website on page 1 in 7 days…When something sounds too good to be true, it usually is.
Jonathan recently posted… Walgreens – 4% Cashback


Alan Smith December 26, 2011 at 10:14

All these points to keep in mind but to choose any SEO company services another important point is to check that, from how long the company has been in the business and portfolio.


Rochester Videographer January 2, 2012 at 00:49

We are working on our seo as well. Thanks for the tips.


sohan January 23, 2012 at 23:20

Really Nice difference shows here. Those SEO company work for SEO service they must need have their all kind of website with high PR which help the companies to serve.


Abbey G February 29, 2012 at 18:26

I had a horrible experience with a company called India Elite. Never use the company India Elite. They are a SEO/web site development company. They stole $2300.00 from me and never produced any work. They will not respond to my requests for a refund. Do not deal with them. Avoid them. They also do work under name “cheapestandbest” on Owner of the company is Ajit Ray.


Conley Low March 29, 2012 at 04:29

Being very new to SEO, I am struggling knowing what links are good or bad, as well as what the sure-fire ways are to enhance readerships on blogs. I have found this article very useful. Thank you.
Conley Low recently posted… BEST NINETIES FILMS (1)


John June 16, 2012 at 09:28

Great to read the comparison about good and bad seo company. I think the past performance of company and the SEO strategy is matter if those two points are ok than ranking is not a problem. Nice to read the post


sajan kota July 9, 2012 at 07:50

Glad to read and nice differences .All these points to keep in mind but to choose any SEO company services another important point is to check that, from how long the company has been in the business.


Mahesh verma July 21, 2012 at 07:03

You are right one who wants to derive traffic in his website / blog he needs to have a good seo of his website too , without having good seo traffic will not come via search engines.
Mahesh verma recently posted… Thurgood [2011]


suzy March 7, 2013 at 06:39

The important factor for good seo company may include positive publicity on the net through blogs, reviews, social media connection, internet marketing using different platforms.


Zaki Siddiqui May 29, 2019 at 12:28

Hello author,
Thank you for sharing the information.
About good SEO and a bad SEO.
Everyone need to have such a piece of information.
So that it will help to achieve High Search Engine Ranking website.



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