Experiential marketing, also known as engagement marketing, is a continuously growing trend in today’s world which involves marketing a service or a product through social experiences that engage the consumers with the main aim of creating an emotional attachment to the service/product. The main purpose for experiential marketing is to create a closer connection between … Read more →
A lot of companies talk about innovation, but few actually get something accomplished on their road to innovation. Contrary to popular belief large enterprises can be innovative if they have the right processes in place and stop shooting themselves in the foot. Let’s take a look at a business innovation strategy you can do today … Read more →
Contrary to common belief, a mobile app doesn’t necessarily equate to a flourishing business. Neither does it mean that you’re going to strike it rich overnight. Don’t get me wrong; building a mobile app is the current e-commerce trend, and it is one of the best ways to make $$$. Since more people own mobile … Read more →
If you take a stroll around Silicon Roundabout in London or the business parks of regional cities, you’d be forgiven for thinking that technology startups are everywhere these days. The UK’s tech sector is believed to be valued at over £180 million, so it’s no surprise that there are so many firms all jostling for … Read more →
Award programs are a powerful component of business building and branding. Not only do they recognize your most valuable people, they also provide the platform for additional marketing outreach. This post looks at three award strategies that can amplify your reach and expand your audience base. Award User Generated Content (UGC) User generated content (UGC) … Read more →