For any photography business, making sure that you are visible to potential customers and existing customers is crucial. Outdoor advertising can be the difference between a successful year and a failure. Last year, £3.7 billion was spent on outdoor advertising. It’s big business, and it’s understandable that you’d want a piece if the action. So … Read more →
How many of you think that digital marketing is the essence of small scale business at the moment? I am sure most of you don’t have any satisfactory answer to this question. Studies show that more than 40% small businesses are away from Online marketing and even 60% of business owners have not made any … Read more →
For any business, big or small, there is a huge demand for them to embrace technology and become part of the digital age. There may be small local firms that think they do not need to be online or use technology to succeed, but even a very local company can achieve more by simply using … Read more →
An essential asset of many successful companies, business intelligence (BI) enables businesses to follow the right strategies, make smart moves and choose the most effective method of their realization. It is indispensable to marketers who use it to adapt to often volatile realities of the market and make fine adjustments to their product placement. Unfortunately, … Read more →
Software as a Service (SaaS) has grown exponentially since the introduction of cloud computing. You only have to look at the statistics to know that this is one industry that will not slow down anytime soon, as Forrester has predicted the industry will have a 22% compound yearly growth towards 2020. There is seemingly no … Read more →
Cyber security is not an issue you can afford to ignore. Cyber attacks grow ever more sophisticated and hackers don’t sleep. A serious data breach is catastrophic for a company’s reputation, but with technology increasingly entwined in our everyday lives, businesses need a multi-faceted action plan if they want to minimize risks. There is no … Read more →
Paperwork—it can spoil a good day. But in business, just how important is paperwork with staying on the right side of regulations, taxes, and property rights? The answer is that every business has a minimal amount of form-filing and recordkeeping needed to protect its status. Entrepreneurs don’t typically start a business to get bogged down … Read more →
Starting a business is never an easy task, and an IT business is no exception to this rule. While there has never been a better time to start an IT business and become profitable, there’s also never been as much competition as there is right now. You must remember that you are going to be … Read more →
The Internet is a jungle, especially for businesses. If you’re running a company that is blessed with a fair amount of online customers, or even just regular ones who like to connect with you on the Web there are some strict guidelines you do not want to cross. Among them are specific emails to avoid … Read more →
With all the social media platforms out there, there’s undoubtedly a sea of potential for us when it comes to picking up new leads and marketing our business. But there’s something about social media that few business owners have picked up on. Something big. And I’m hoping you haven’t missed the memo too… Social media … Read more →
Order management is something that most companies are invested in but very few companies are good at. The reason is that to a certain extent, the better a company is at order management the harder it becomes to preserve quality. Customer satisfaction is very closely linked to the quality of order management. And the companies … Read more →
Getting set up with your very own online micro-business is a great side hustle, whatever your day job. It will provide extra income and give you a taste of entrepreneurship in the online world of commerce. Micro-businesses may not yield a huge amount of capital, but it is a great way for entrepreneurs to gain … Read more →
Technology is everywhere; in our pockets, around every corner (literally), in our private lives and in every single business in the world. Coming to terms with the fact that learning to “speak” technology is no longer a bonus, but an obligation is a key part in keeping your business afloat. With this in mind, here … Read more →
We know how we love our data and mobile signal when it comes to our individual use but how we use it depends on our preferences. For some, their primary use of their mobile phones is contacting loved ones, friends and workmates. Others might be staying up-to-date with the lives of who they know via … Read more →
When it comes to business, the one thing that people are most afraid of is losing customers. However, customers tend to come and go, which is why losing business data can be much more problematic. We are talking about volumes and volumes of information about people, places, products, business rules and events, which more or … Read more →
Does your company have a digital transformation roadmap? If it doesn’t, you must take the time to create one, because you will need it to succeed in the ever-evolving digital climate. Digitization is transforming company operations, and many businesses might not even realise it. Right now, there are companies creating a digital roadmap to ensure … Read more →