Mobile marketing refers to a series of inter-twined marketing activities and processes that are carried out on mobile devices, such as mobile phones, smartphones and tablets. There is a great promise for advertisers in the mobile market, which continues to grow year after year on the basis of distinguishing features, such as accessibility, cost-effectiveness and … Read more →
In 2013 there were an estimated 3.6 billion active email accounts – roughly half of the world’s population. Admittedly, a lot of those will represent individuals with multiple accounts but it’s still an impressive figure. You’ll never reach a large proportion of these accounts without orchestrating the biggest unsolicited spam mail campaign in history but … Read more →
Twitter has become increasingly popular as an online marketing platform for many businesses. With this social network, you can keep track of recent developments in your industry, connect with like-minded people and get word out about your products or services. Here are some Twitter marketing tips which will enhance your chances of success. 1. Include … Read more →
Although a relatively new trend in corporate advertising, content marketing has quickly become one of the most transformative and revolutionary efforts among businesses of all sizes and in virtually every industry. Content marketing was at first a fairly simple and one-dimensional game in which businesses posted short blogs and news stories rich with target keywords. … Read more →
A landing page can be a very powerful tool for attracting leads, and subsequently increase conversions for your website. The following are some tips which will help you build effective landing pages. 1. Header Immediately visitors land on your page, they should be able to figure out what it is all about. A clear, bold … Read more →
Companies spend a large portion of revenue on marketing, but if the marketing is ineffective, those dollars are wasted. A CRM marketing solution ensures the best return on investment. When initializing a marketing strategy, companies need to be able to evaluate the effectiveness of the campaign. Without a CRM marketing solution, businesses receive only a … Read more →
Do you want to make a substantial impact on your online marketing initiatives? Advancement in technology has made it such that we no longer have to reply on opinion in making strategic design decisions. This is why many people are jumping on the a/b testing bandwagon and reaping the benefits thereof. In the domain of … Read more →
With millions and millions of people all over the world diving headfirst into the landscape of business online, you’re going to be up against some pretty stiff competition. We’ve never seen a global business environment quite like this before in human history – but you do have an edge and advantage on your side. The … Read more →
People have been foretelling the doom of TV and print marketing for ten years or more; so where are we now? It turns out, although the media landscape has transformed over the years, traditional marketing is alive and well, and there are great opportunities for business owners to adapt and integrate their traditional and digital … Read more →
Social media can do wonders for your marketing needs provided you maintain your accounts. Some are under the misunderstanding that once you build a profile, that’s all it takes. Like anything in this world, you need to put effort into it in order to reap the benefits. Although Google+ isn’t as large as other social … Read more →
Most bloggers I meet are always searching for new methods to monetize their blog and for the most part Google Adsense is sufficient. Today I’d like to make a case for promoting your blog with Google Adwords. Google Adwords can be a topic on its own as there are a number of advertising methods to … Read more →
These days social media is not only the place where people can communicate and express themselves, it’s also a whole new way for a business to reach its target audience. Numerous social networks, forums, blogs, Q&A sites are the best, least expensive and most direct ways of communicating with potential customers. Hence, wisely organized SMM … Read more →
First things first, what exactly is an email service provider (ESP)? An email service provider (ESP) helps you in the processes of creating and executing well-organized and professional email marketing campaigns. Fundamentally, email service providers provide a system for many companies to carefully manage and successfully send email campaigns. But of course, you would want … Read more →
At last, the secret behind online success for any business operating a website has been revealed. And it is seeking amicable web hosting solutions. These web-hosting solutions include coming up with a unique design of a website, inclusion of online marketing provisions on the website and accessing the services of web experts to offer other … Read more →
If you want to give the perfect impression of your business you’re going to need a business video. If you are doing business in Atlanta, GA you need to remember that Atlanta is unique. Atlanta prides itself with being the most cosmopolitan up-to-date city in the South and as such it has a very high … Read more →
Coupons are becoming increasingly popular with people who are looking to get discounts for their purchases. All it takes to get a discount is typing or pasting a code on a site, or clipping a coupon from a magazine or paper. Offering discounts of as little as $5 off can easily influence a person’s decision … Read more →