Location data has slowly but surely become a huge part of everyday life. We see and experience its effects all the time, sometimes without even noticing. If you log on to social media and see that your friend just “checked in” at a museum with their family, for example, or if you use a jogging … Read more →
Behavioral marketing is one of the most tactical forms of advertising. Using concepts like in-depth market research and target user “personas,” this form of marketing doesn’t depend on chance. Instead of throwing a bunch of marketing messages at a wide range of target consumers, behavioral marketing and messaging experts gather as much information as possible … Read more →
Mobile app development is a complex process. As the competition in this field is high, the developers face the pressure to develop a highly competent app that will satisfy the users and perform well in the niche market. Hence, before the app is launched, it is essential to validate its features, design, and functionalities. Mobile … Read more →
A woman named Siri has sent an email to Apple CEO Tim Cook, asking for a laptop as a gift for her 30th birthday. She believes she deserved the laptop after enduring ‘years of jokes’ about her name. Siri Hafso always thought her lovely name was very unique. However, it all changed when in 2011 … Read more →
As we all know that new technologies and innovation are rapidly evolving the workplace globally that allow businesses to thrive in an increasingly digital world. Are you embracing digital transformation in your business? Do you know what exactly digital transformation means? If no, then here we’re going to discuss everything about digital transformation and how … Read more →
Ecommerce sites have greatly increased the growth for businesses online as they are convenient to the online users and easy to navigate too. But to be relevant in current times and also at par with the competitors, there are some features that are a must on custom ecommerce development. There are some latest trends that … Read more →
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As the Apple vs. Epic Games trial continues, new revelations came to light. This week, head of App Store business development for gaming Michael Schmid revealed Wednesday, as he took the stand during the third week of an antitrust trial in federal court in California, that Apple earned over $100 million in revenue from the … Read more →
When you start off with a business, it will take some time before the business takes off and starts growing. To quicken this process of growth, the marketing strategies are of great help to the business as they increase the outreach of the brand. These could include digital marketing services which help increase the visibility … Read more →
Product teams should definitely know usability testing and user interviewing. Do they really need dozens of other methods? Well, there are no two identical apps. Each product design project is different in terms of its time constraints, system maturity, type of product or service, and the current top concerns. So you need to change your … Read more →
One side effect of the global coronavirus pandemic has been the huge increase in the number of households letting go of their satellite TV and cable TV subscriptions. This year, in 2021, over six and a half million households are predicted to cancel their satellite and cable subscriptions, letting go of higher priced tv subscriptions … Read more →
The early stage of every business is vital because it sets the foundation upon which the startup will stand. As a business owner, you can prepare your business for long-term success if you can get things right from the beginning. If you fail to put the right things in place, it will affect the business’s … Read more →
Apple Music has officially announced that starting in June, they will be bringing lossless music quality options to its whole catalog. Lossless quality shall be available for over 75 million songs in the Apple Music library. Apple utilizes Apple Lossless Audio Codec (ALAC) in order to preserve every bit of the original audio file. Lossless … Read more →
Being photogenic and being beautiful are two concepts that don’t necessarily mean the same thing. This means that you can be beautiful but not photogenic, which can prevent you from looking your best in photos. Luckily, everybody can learn how to be photogenic because it’s simply a skill that needs to be mastered. There are … Read more →
When you’re trying to improve your business, there are many things that you have to take into account. This can include finances, structure, or even the employees themselves. You might require a massive reshuffle to get your business back on track, or you might need a little lift here or there to get your work … Read more →
In a time where videos are the rage in marketing, content development and knowledge share, having an online video platform to host your videos is a priority. Before we get into the reasons why you should pick a white-label video platform, let’s understand what white-labelling means. A white-label product is any software, service or product … Read more →