With digital marketing taking over the landscape of connecting with buyers, online businesses often need to find new ways to connect with buyers. While coupons and deals might seem out-of-date, you might be surprised to learn that they can still be used for your business and to entice new customers to check out what you … Read more →
No one said running a blog was easy, and when you are looking to expand it from just articles to an actual business, then you need to make sure that your branding is on point. Before you launch any products, it requires having a solid name and an idea of how you want to come … Read more →
Modern business has gone fully digital. With advanced computer technologies, most companies are now leveraging IT systems to help streamline their operations. These systems help optimize operations for more productivity, less wastage and better utilization of human resources. If you are looking to cut costs in your operations, using an IT system helps you achieve … Read more →
Starting an Internet business can be daunting — there are many moving parts and you have to learn a lot on the fly. But strategy is just as important as the tools you use for success. If you’re not sure where to start and what you’ll need, let’s just put it out there right away: … Read more →
For any photography business, making sure that you are visible to potential customers and existing customers is crucial. Outdoor advertising can be the difference between a successful year and a failure. Last year, £3.7 billion was spent on outdoor advertising. It’s big business, and it’s understandable that you’d want a piece if the action. So … Read more →
How many of you think that digital marketing is the essence of small scale business at the moment? I am sure most of you don’t have any satisfactory answer to this question. Studies show that more than 40% small businesses are away from Online marketing and even 60% of business owners have not made any … Read more →
For any business, big or small, there is a huge demand for them to embrace technology and become part of the digital age. There may be small local firms that think they do not need to be online or use technology to succeed, but even a very local company can achieve more by simply using … Read more →
An essential asset of many successful companies, business intelligence (BI) enables businesses to follow the right strategies, make smart moves and choose the most effective method of their realization. It is indispensable to marketers who use it to adapt to often volatile realities of the market and make fine adjustments to their product placement. Unfortunately, … Read more →
Software as a Service (SaaS) has grown exponentially since the introduction of cloud computing. You only have to look at the statistics to know that this is one industry that will not slow down anytime soon, as Forrester has predicted the industry will have a 22% compound yearly growth towards 2020. There is seemingly no … Read more →
Cyber security is not an issue you can afford to ignore. Cyber attacks grow ever more sophisticated and hackers don’t sleep. A serious data breach is catastrophic for a company’s reputation, but with technology increasingly entwined in our everyday lives, businesses need a multi-faceted action plan if they want to minimize risks. There is no … Read more →
Paperwork—it can spoil a good day. But in business, just how important is paperwork with staying on the right side of regulations, taxes, and property rights? The answer is that every business has a minimal amount of form-filing and recordkeeping needed to protect its status. Entrepreneurs don’t typically start a business to get bogged down … Read more →
Starting a business is never an easy task, and an IT business is no exception to this rule. While there has never been a better time to start an IT business and become profitable, there’s also never been as much competition as there is right now. You must remember that you are going to be … Read more →
The Internet is a jungle, especially for businesses. If you’re running a company that is blessed with a fair amount of online customers, or even just regular ones who like to connect with you on the Web there are some strict guidelines you do not want to cross. Among them are specific emails to avoid … Read more →
With all the social media platforms out there, there’s undoubtedly a sea of potential for us when it comes to picking up new leads and marketing our business. But there’s something about social media that few business owners have picked up on. Something big. And I’m hoping you haven’t missed the memo too… Social media … Read more →
Order management is something that most companies are invested in but very few companies are good at. The reason is that to a certain extent, the better a company is at order management the harder it becomes to preserve quality. Customer satisfaction is very closely linked to the quality of order management. And the companies … Read more →
Getting set up with your very own online micro-business is a great side hustle, whatever your day job. It will provide extra income and give you a taste of entrepreneurship in the online world of commerce. Micro-businesses may not yield a huge amount of capital, but it is a great way for entrepreneurs to gain … Read more →