Three Types of Online Marketing That Will Help Your Small Business Grow

From reading the news to scrolling through social media and even watching television, Americans are doing more online than ever before. Meet your customers where they are spending their time by advertising your small business on the internet! Whether you are a brick and mortar storefront, an online merchant, or a service provider, potential customers … Read more →

SEO and PPC: Advantages and disadvantages

Let’s start with the debriefing. SEO-optimization – this magic phrase includes a number of actions aimed at promoting the search engines and, consequently, attracting web crawlers to your website. Without long words we may say that SEO optimization includes: optimization of the internal structure of the website; correct prescription of meta tags (titles, keywords, descriptions); … Read more →

How Web Fonts can Improve your SEO?

Out of all the lesser known techniques of improving website’s SEO, the SEO-friendly web fonts are something people don’t give a second thought. Web fonts and website designing don’t affect the hardcore SEO of the website. What they do affect is click through ratio, user-experience, and bounce rate, average time on the website, website loading … Read more →

Common Link Building Mistakes You Must Avoid To Rank Better In Google

The only constant is change, the sooner all online businesses and link builders realize this, the better it is for websites’ online rankings. Regardless of whether you have seen tremendous change in the rankings of the websites you were working on, or the sites you have not even touched yet, the recent results show that … Read more →

Website Marketing: The ROI Benefits of Accepting Guest Bloggers

As more webmasters, business owners and SEO consultants  seek guest blogging opportunities, it is as good a time as any to start accepting guest posts on your blog. However, before you follow in the footsteps of [tp lang=”en” only=”y”]Huffington Post[/tp][tp not_in=”en”]Huffington Post[/tp] and the New York Times, you should implement a system that will help you save … Read more →

Enhance the Online traffic of Your Website Using White Hat SEO Techniques

What are White Hat SEO Techniques: Also known as Ethical Search Engine Optimalization (SEO) techniques, white hat SEO refers to the practice of those optimalization techniques and strategies that largely focus on relevancy for readers using the policies and guidelines of the search engines. These techniques are used by those websites that intend to invest … Read more →

How to Survive the Google Panda Update

2013 has been widely regarded as the year of SEO. While most bloggers applied SEO techniques to dramatically improve their sites’ position on search engines, a number of people with malicious intent managed to come up with several spam algorithms and spurious methods which were dishonest in nature, and then incorporated them into their sites … Read more →

Important Content Strategy Tips for beginners

Content Strategy is a comparatively new phenomenon. It is closely related to content marketing, SEO, web development and the likes. Content strategy has 2 very basic objectives. The first objective ensures that the expectations of the users are given maximum importance while the second objective ensures that the business goals are not ignored in an … Read more →

Make Embed Codes for Infographics for Effective Linkbaiting

[tp lang=”en” only=”y”] Guest article written by: Emma-Julie Fox writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media has been helping businesses across North America successfully increase their search visibility. If you want to invite the author to guest post on your blog please contact www.pitstopmedia.com [/tp] [tp not_in=”en”] Guest article written by: … Read more →

Optimizing your ecommerce website for SEO

Ecommerce websites are some of the most challenging websites to optimize. This is because these websites come with duplicate content, pagination issues, thin content, close similarity and many others. For the search engines, this is really negative and as such, most ecommerce sites get low rankings on most search engines especially Google. However, the rules … Read more →