Content Strategy is a comparatively new phenomenon. It is closely related to content marketing, SEO, web development and the likes. Content strategy has 2 very basic objectives. The first objective ensures that the expectations of the users are given maximum importance while the second objective ensures that the business goals are not ignored in an … Read more →
[tp lang=”en” only=”y”] Guest article written by: Emma-Julie Fox writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media has been helping businesses across North America successfully increase their search visibility. If you want to invite the author to guest post on your blog please contact www.pitstopmedia.com [/tp] [tp not_in=”en”] Guest article written by: … Read more →
Ecommerce websites are some of the most challenging websites to optimize. This is because these websites come with duplicate content, pagination issues, thin content, close similarity and many others. For the search engines, this is really negative and as such, most ecommerce sites get low rankings on most search engines especially Google. However, the rules … Read more →
The web is ever changing and if you’ve paid attention to the recent penalties rolled out by Google you’ll know that there are a lot of site owners finding themselves in hot water thanks to misuse of SEO. All of this movement is controlled by a search engine algorithm that changes the ranking of your … Read more →
SEO, in itself is a two part job – there’s on-page SEO and off-page SEO. Additionally, on-page SEO has two main parts to it as well: (1) the keyword-focused part, and (2) the technical part. Getting the keywords for your site right is a whole different story, and some people even believe that this is … Read more →
As an SME, or even a large business, it can often be difficult to stretch your resources far enough to cover the costs of an inhouse marketing team. And if you already have one, more often than not, they will be completely overrun with projects and tasks, so new campaigns and urgent marketing work can’t … Read more →
All website owners who take their SEO seriously have some sort of Web analytics script running on their sites to monitor performance. One of the most feature-rich is StatCounter. This free yet powerful service can provide a ton of valuable data that you can use to refine your SEO strategies. While it’s impossible to describe … Read more →
The phrase “Content is King” has a lot to answer for, especially to businesses, which have been left with the general impression that if you create content you get better marketing results, somehow, somewhere. The idea could have been explained a lot better, particularly to that large percentile of businesses which are engaged in a … Read more →
Websites needs to rank well if they are to attract quality traffic and in the end increase the visibility of the services or products being offered. With this high demand in achieving high search engine rakings, several companies have emerged that provide Search Engine Optimization aka SEO services. Generally, SEO involves the use of certain … Read more →
There are several SEO tactics which can help you optimize your site. One of the tactics that is at times overlooked is sitemaps. As the name suggests, this is a map of your website which shows things such as the sections of your website as well as its structure. Sitemaps make site navigation easier. Therefore, … Read more →
Information technology and science is getting improved day by day. The progress and improvement in this field can be proven by hundreds of prominent and popular examples. The HTML5 is also important for the search engine optimization. However, there is a conflict among the experts and professionals about the potential of HTML5 for the search … Read more →
Many people across the world do not know the importance of search engine optimization in small business. This is mainly because some say that small businesses have limited resources hence do not need SEO. On the other hand, a good number of individuals over expects from search engine optimization. They believe that with SEO, one … Read more →
If you want to get high search engine rankings in search engines like Google, MSN, Yahoo etc you will need to optimize your website content. Search engine optimization is all about optimizing a website content to achieve high search engine rankings. SEO is an important part of online success and if you want to rank … Read more →
It has come to many people’s realization that recently, Google plus has increased a lot in relation to its growth. Since the implementation, Google plus has been able to receive millions and millions of users including Facebook as well as an option that enables businesses to have profiles. In the past, it could only host … Read more →
When your site fails to rank well despite of all your individual SEO efforts, you might want to consider hiring the services of a SEO company. However, there are many SEO companies that are unreliable. You can lower the risk of hiring a dubious SEO company if you know what to look for. When you … Read more →
SEO stands of search engine optimization. There was a time when SEO techniques were seldom used in the world but with the excessive use of World Wide Web, it became important for websites to use proper SEO techniques so that they can keep themselves alive in the online world. Today, no website can survive without … Read more →