Are you planning an email marketing campaign and afraid of making mistakes? Learn on mistakes of others, not on your own ones. Eventually, e-mail marketing has become one of the most important tools in the field of advertising. Today, this strategy is used by almost all dynamically developing companies. Using emails, you can remind customers … Read more →
Why do companies still send emails instead of using other new channels like Facebook, Snapchat, Instagram etc. to promote their products or services? The answer is simple, email is still the best form of marketing for reaching out to new and existing customers. Emails are direct and personal and you have more chance of making sales than … Read more →
A ransomware is a cybercriminal’s best friend. This decade-old malicious software makes hacking computers from different parts of the world a job so easy for these enemies of the law. Usually transmitted through web pop-ups and emails, ransomware can easily access an individual’s private information, and leave a threat that can possibly destroy that person’s … Read more →
Email marketing has rightfully taken the top place as the most effective way of digital marketing. Did you know that each dollar you spend on email marketing actually generates $38 in return? This is just one among various amazing data on how effective email marketing campaigns can be. By becoming more familiar with the data, … Read more →
The Internet is a jungle, especially for businesses. If you’re running a company that is blessed with a fair amount of online customers, or even just regular ones who like to connect with you on the Web there are some strict guidelines you do not want to cross. Among them are specific emails to avoid … Read more →
Did you know that more than 95% of email is sent in a vulnerable, unencrypted form? Anyone sending sensitive data over the internet could risk their information being breached by an experienced eavesdropper. Unfortunately, a security breach can cause significant consequences for your company, which could put your business at risk. It is essential to … Read more →
We often forget how we depend on our email these days, thanks to our smartphone; everyone now must have an email address to use it. But then, we might not take enough precaution to make it more secure. Our email address contains so many private and important data to us. We can’t no longer just … Read more →
Just because small businesses tend to have severe budgetary constraints that prevent them from engaging in costly advertising campaigns in print or outdoors, it does not mean that they cannot publicize their businesses in any way. Email marketing can be extremely effective as an advertising tool for small businesses as the process is relatively inexpensive … Read more →
Protection of personal data is not a very popular topic among people, all we do is set a password on our email service and assume that we are protected from everything, and older generation just do not install new software on their computers as they are scared that “something bad is going to happen”. In … Read more →
In 2013 there were an estimated 3.6 billion active email accounts – roughly half of the world’s population. Admittedly, a lot of those will represent individuals with multiple accounts but it’s still an impressive figure. You’ll never reach a large proportion of these accounts without orchestrating the biggest unsolicited spam mail campaign in history but … Read more →
In this age of instant and often anonymous online communication, it sometimes seems as if politeness has become a casualty—either because we have become so overwhelmed by multi-tasking that “please” and “thank you” have slipped from our online vocabulary or because many feel it is their right (if not their duty) to criticize others in … Read more →
Research done by Giovane Cesar Moreira Moura from Twente University in Holland shows that it’s just a few bad ISP’s (Internet Service Providers) that is behind most of all the spam and scam e-mails that the rest of us is plastered with daily. He has looked into 42,000 ISP’s to find “the bad neighborhood” on … Read more →
When you e-mail people you don’t “know” (as in, have already communicated with via e-mail in the past, so their address book might contain your e-mail address), there’s a chance of your e-mail ending up in their spam/junk filter, let’s just call it spam filter. While it doesn’t happen so often, it really can depend … Read more →
First things first, what exactly is an email service provider (ESP)? An email service provider (ESP) helps you in the processes of creating and executing well-organized and professional email marketing campaigns. Fundamentally, email service providers provide a system for many companies to carefully manage and successfully send email campaigns. But of course, you would want … Read more →
In a weird advertisement from Microsoft (for their new Office 365), they warn users against using Google’s free e-mail solution, Gmail. Probably all Gmail users have noticed ads when you’re using the free web-based version of Gmail, but not all might know that the ads are actually based on the content of your e-mails. Google … Read more →
Problem: Suspect e-mails and attachments Most people are aware of the dangers of opening e-mail attachments from unknown senders; a security risk that received a lot of press when e-mailing became ever more essential to our day to day lives. Opening an e-mail attachment sometimes involves running executable code that could be used to install … Read more →