No more excuses! 43% of consumers want more video from your brand. 37% of people watch marketing videos to that last second. 57% of marketers say videos give them the highest ROI. You know your brand needs video to stay relevant. But you keep pushing it off. You think it will be time-consuming or expensive. … Read more →
In a highly digitized world, survival or revival of the fittest is the key to success. With multiple businesses going digital, there is stiff competition in the online space. Gone are the days when only print and word of mouth publicity was adopted to promote products. Today the reach has expanded to social media marketing, … Read more →
Let’s face it: it’s not so easy to drive traffic to your website these days – what with the glut of businesses in the online space. However; it’s still the flat-out best form of marketing (in terms of your return-on-investment) because it allows any business, no matter how small, to compete without breaking the bank. … Read more →
Most brands these days are using all types of social media to get in touch with potential customers. Competition is tough and new ways to animate audience are being invented on a daily basis. Having a great website, even with all the SEO plugins, just isn’t enough anymore, if you’re not up to date with … Read more →
While some people think it’s outdated, the truth is that e-mail marketing is still a vital business tool. It’s a direct marketing form which broadcasts commercial messages to a targeted audience. While generally speaking, every e-mail that you send to a current or potential customer could be seen as a form of marketing, the term … Read more →
Starting and running a business in the overly crowded marketplace is one of the key challenges many entrepreneurs face today. Although setting up a business online is relatively easier and much more affordable, getting an audience base which you can convert into potential and loyal customers is a challenge on its own. Adopting an efficient … Read more →
Us marketing professionals are quite a special bunch. It’s almost like being a secret club with the special terms and techniques we use, just without the weird handshakes. So to judge just how far in you are, read on to see if the following situations ring any bells. You dream in puns If you wake … Read more →
Advertisers and retailers alike, consistently wake up in the quandary on the most proficient method to construct and keep up new and enduring connections. What to do to persevere through the wild rivalry, and at last, how to lure more customers to purchase more from our online stores. Killer online marketing strategies are what we’re … Read more →
In this day in age, social media is key for any business with an online presence. People are spending more time on social media than ever before, meaning it has become a powerful tool. You can see large companies and brands utilising social media in a way that allows them to promote their brand, connect … Read more →
If you still don’t know what a newsletter is and how to create your own one, you’ve arrived to the right post. Here we’ll share the keys of an efficient email newsletter template so you can easily start building and sending you emailing campaigns asap! Nowadays, the email is still an essential mean of communication, … Read more →
If you are an entrepreneur or business owner a sound marketing strategy is to build up an email subscribers list. If your business relies solely on Organic Traffic, Social Media or paid advertising then it could be at risk. No Google algorithm update, change in social network policy or increase in advertising cost will have … Read more →
Whether you have worked in marketing before or you are trying to find the perfect campaign for your new ecommerce store, there are definitely some things that can hold you back and keep you from reaching new clients. Part of marketing correctly is knowing how to do it in a way that reflects your business … Read more →
While video content is surging ahead in 2017, marketers are going a step further with live video marketing. Live streaming has been here since past few years, but it gained notoriety with the introduction of Facebook Live in 2016. Live video is set to outpace the growth of other types of online videos, with a … Read more →
As search engine technology evolves, so does the way people use it and how businesses must optimize for it. For entrepreneurs, your main goal must be to create a solution which solves a need, monetize this solution, make an effort to increase growth and revenue and get the right team to support you. However, knowing … Read more →
In today’s world of digitalization, the whole marketing and communication game is being taken to a higher level and it finds itself happily nestled on the internet. With the growing popularity of the different social media sites and online shopping portal, most companies are now using the internet as one of the most popular platform … Read more →
Instagram Business Tools Instagram business tools were launched by Instagram itself, to encourage and assist marketers utilizing Instagram as a marketing platform. The features and services offered by Instagram marketing tools can be divided into three domains. Business Profiles Instagram business profiles is perhaps the highlight of Instagram business tools. These business profiles are specially … Read more →