In today’s competitive digital business environment, there are millions of customers who are talking about the brand they interact with. They are likely to discuss the product or services they use, customer services issues, and more on social media. As people are becoming more accustomed to social and digital marketing, it has opposed traditional advertising. … Read more →
Search engine optimization, or SEO, is one of the most important aspects of online marketing for businesses. With customers relying heavily on the internet now more than ever, companies must ensure their website is optimized for search engines so potential customers can find them. SEO can be a bit daunting to business owners unfamiliar with … Read more →
Social media marketing has grown in popularity over the last few years, and many businesses have made great use of this avenue to attract a large number of customers. However, social media marketing is not easy, and there is no secret formula for it. Social media marketing campaigns must be created, measured, maintained, and built … Read more →
A popular saying amongst the marketeers is, ‘The best marketing doesn’t feel like marketing.’ It is appropriate in the field because of the ever-evolving world and its ways. The efforts should be such that they must look effortless, which is the philosophy marketing professionals live by. Such efforts need similar learning; the difficulty level for … Read more →
With millions of daily active users, Instagram is one of the most effective social media marketing platforms that can help you reach your target market and expand your customer base. Whether you own a small business, a big organization, or a start-up, promoting your business on Instagram can help you take your business to another … Read more →
Instagram is the most popular social media site in the entire world. It comes with various features like Video, Stories, Reels, Instagram and even Live. If you are a brand of products or services, if you are an individual personality brand that wants to reach the masses, you have to have an Instagram video in … Read more →
Every business and brand desires to stay on top of the game. This can be achieved through promotions and creating awareness. There are various ways to do that. But the most advanced way is through smartphones. Yes, smartphones are no longer a luxury! Every person you come across is carrying a smartphone in their hands. … Read more →
A brand identity is the characteristics that distinguish a brand from its competitors. It includes its name, logo, colors, fonts, and overall tone. A strong brand identity helps customers quickly identify a brand and its products or services. Creating a consistent brand identity is essential for any business, large or small. It helps to build … Read more →
WordPress is used to generate more than 70 million websites on the internet. It is still one of the most widely used content management systems for businesses of all sizes. WordPress is still a popular platform in the market since it can be customized to meet different types of websites. In today’s world, digital marketing … Read more →
Nowadays, the world of startups and businesses is going through major changes. Swift developments are taking place. New terms and concepts are stemming up. Product-market fit is another such concept that is constantly gaining popularity. If you are not sure what exactly it refers to, this article is for you. What is Product-Market Fit? Product-Market … Read more →
If you’re conducting a business in this day and age, you must be curious about learning the right SEO strategy to drive more traffic to your local or online store, as the more leads you get on your website, the more your business revenue. Whether you’re a startup owner looking to get your first online … Read more →
Influencer marketing stands out as a great way for your business to reach potential customers. You can work with the influencers and have them share your products with their social media followers. If you want to effectively use influencer marketing and understand what it offers, you need to research the subject. Identify the Right Influencers … Read more →
Feature Image from Pexels – CC0 License Connecting to your local community is an excellent way to keep your business flourishing. When you’re involved with your community, you can ensure you have good brand recognition and that people think of your business as part of their area or neighborhood. If you want to connect to … Read more →
For a startup or small business, it takes a lot of work to be successful. It takes a lot of time and hard work to beat the competitors and climb up to the top. One of the things that play a major role in business success is marketing strategies. Without having marketing strategies, your business … Read more →
Sales email can often be a shot in the dark. Users get approximately 150 emails on average each day and delete more than half. A select few pique users’ interest and receive a reply. As a small-medium enterprise or even a larger corporation, you’d wonder why, then, should your business cram another howl in a … Read more →
The facial recognition market is expected to increase by $9.6 billion by 2022. This will be driven by its applicability to an ever-widening variety of solutions. Today, face recognition technology is preferred over other types of biometric technologies such as voice fingerprint scanning, voice recognition, texture recognition, and skin texture recognition due to its contactless … Read more →