Whether your business represents a multinational corporation, domestic franchise or small business, your website needs accessible contact points to deliver superior customer service. But how specific customers elect to reach your company — albeit via phone, email, live chat or social media — may be different than how others would prefer to resolve a service … Read more →
It doesn’t take a content marketing specialist to see the value of video content in today’s digital landscape. It does, however, take one to fully understand its benefits and build a well-executed strategy based around it. Viewers retain 95% of a message when they watch it on video, compared to a mere 10% through written … Read more →
Hello, small business owner. Don’t worry, we won’t take up too much of your time. One question: How is business? Is it booming? Do you have more traffic coming in than you know what to do with? Are you managing your growth and capital in ways that are setting you up for success years from … Read more →
How can you improve the experience of your website users? It’s a question that should be near the top of every business owner’s priorities, but it often isn’t considered. That’s understandable. Running a business in today’s ever-changing economy involves so many different calls on your time, from designing new marketing strategies to weighing up the … Read more →
It seems like Generation Y is finally on the road to recovery from the economic fallout of the Great Recession. This increase in buying power is driving companies to try and cater more to the millennial audience with their brands, content, products, and services. The aforementioned trend is especially prevalent in the digital realm. Millennials … Read more →
A look at common website analytics will tell you what is effective and what isn’t. You may be surprised to find that certain things which would seem intuitively effective do nothing, and that which seems entirely pointless ends up getting you substantial traffic. Thankfully, it’s not all abstract. There is much to be said for … Read more →
It seems obvious that you would want to develop your marketing on social media and through advertising, but you might not realize how essential it is to have a quality website. It’s likely it is the first impression potential customers will have of your business and it can be the determining factor of whether or … Read more →
CDN or Content Delivery Network is the most popular mode of distributing website load on servers. With the advent of advanced digitization, the need for implementing strategized steps for enterprises has also grown exponentially. There are multiple options for CDNs available in the market. We will help you decide what type of option suits you … Read more →
Your website is the portal to your bottom line: period. Unfortunately, so many people focus on making a website beautiful that they lose sight of other factors, like user experience and SEO. After all, a website is about much more than a pretty design: it’s about what’s happening behind the scenes to manipulate a seamless … Read more →
Google recently announced a set of changes to its ranking algorithm which are designed to downgrade search rankings of mobile pages with sluggish loading times. This is vastly different from the way Google’s conducted business in the past. Previously, all rankings were done according to desktop sites — not based on mobile optimizations or lack … Read more →
Are you looking to improve your website? You may well have no idea where to turn to improve how your website operates and looks, or you might have some understanding, but you’re looking for guidance, reassurance, and tips and tricks into how to get going in your quest to improve the effectiveness of your website. … Read more →
Five ways to lose traffic on your website One of the keys of Inbound Marketing is to generate quality traffic to your website. That is to say, that here also the maximum of the voucher is fulfilled littler (traffic) and well (qualified) than much and badly. Anyway, it is also true that nobody likes to … Read more →
Every powerful digital marketing campaign rests on SEO and content marketing as some of the most effective traffic boosters. However, optimizing your site for search engines is not the only way to drive more traffic and improve your search results. On the contrary, you need to find a way to diversify traffic to your site. … Read more →
Every so often, we encounter websites with nothing more than a bunch of text interspersed between an expanse of white background. This layout comes out as a simple yet effective design for a variety of interests. The white color found on these websites is what we call white space. What is white space, and why … Read more →
These days, nearly everything can be found on the web. Whether you are searching for information, tutorials, reviews, services, promotions, or products you are interested in buying, it is common for us to use the internet to find what we need. In fact, turning to the Internet is no longer something special as many of … Read more →
Every website on the internet has an agenda behind it. Sometimes, people are using their domains to spread knowledge, raise awareness or altruistically entertain others but more often than not, the purpose of a website is to generate profit for its owner. Now, the way this happens in e-commerce is quite straightforward and it doesn’t … Read more →