How to Streamline Customer Service for Your Website

Whether your business represents a multinational corporation, domestic franchise or small business, your website needs accessible contact points to deliver superior customer service. But how specific customers elect to reach your company — albeit via phone, email, live chat or social media — may be different than how others would prefer to resolve a service … Read more →

Why Your Website Should Always Include Video Content

It doesn’t take a content marketing specialist to see the value of video content in today’s digital landscape. It does, however, take one to fully understand its benefits and build a well-executed strategy based around it. Viewers retain 95% of a message when they watch it on video, compared to a mere 10% through written … Read more →

Improve your website users’ experience

How can you improve the experience of your website users? It’s a question that should be near the top of every business owner’s priorities, but it often isn’t considered. That’s understandable. Running a business in today’s ever-changing economy involves so many different calls on your time, from designing new marketing strategies to weighing up the … Read more →

How to Create a Visually Appealing Website for Millennials

It seems like Generation Y is finally on the road to recovery from the economic fallout of the Great Recession. This increase in buying power is driving companies to try and cater more to the millennial audience with their brands, content, products, and services. The aforementioned trend is especially prevalent in the digital realm. Millennials … Read more →

Optimizing your Website’s page speed in wake of Google’s Latest Updates

Google recently announced a set of changes to its ranking algorithm which are designed to downgrade search rankings of mobile pages with sluggish loading times. This is vastly different from the way Google’s conducted business in the past. Previously, all rankings were done according to desktop sites — not based on mobile optimizations or lack … Read more →

How To Improve The Effectiveness Of Your Website

Are you looking to improve your website? You may well have no idea where to turn to improve how your website operates and looks, or you might have some understanding, but you’re looking for guidance, reassurance, and tips and tricks into how to get going in your quest to improve the effectiveness of your website. … Read more →

How to Drive Traffic to Your Website without Investing in SEO or Content Marketing

Every powerful digital marketing campaign rests on SEO and content marketing as some of the most effective traffic boosters. However, optimizing your site for search engines is not the only way to drive more traffic and improve your search results. On the contrary, you need to find a way to diversify traffic to your site. … Read more →