Inbound marketing is all about content, engagement, attention, interest, trust, and satisfaction. The goal of all these elements is to connect with your potential customers and build a bi-directional communication channel for more sale. In short, the term has to do with techniques for reaching to your customers in an organic way and not in … Read more →
While video content is surging ahead in 2017, marketers are going a step further with live video marketing. Live streaming has been here since past few years, but it gained notoriety with the introduction of Facebook Live in 2016. Live video is set to outpace the growth of other types of online videos, with a … Read more →
Social media campaigns are a proven way to increase conversions and traffic to any online business. They can help you to boost your brand awareness and built a relationship between your target audience and your products and services. However, there are several mistakes, which can be a cause for failure of your campaign. Let’s check … Read more →
Internet marketing is evolving quickly. Each year is bringing new software, hardware and new preferences. In order for internet marketing to be successful, companies need to be updated on latest trends. The market is for those who can identify the less investing resources as compared to the huge investment resources. They definitely have an added … Read more →
When is the best time to think about strategies for next year’s digital marketing? Not to rush you, but it is now. Although many brands are still launching their final activities for 2015, the last few months of the year are exactly a good time to plan strategies for 2016 and forestall competition. Besides, web … Read more →
A landing page can be a very powerful tool for attracting leads, and subsequently increase conversions for your website. The following are some tips which will help you build effective landing pages. 1. Header Immediately visitors land on your page, they should be able to figure out what it is all about. A clear, bold … Read more →
Do you want to make a substantial impact on your online marketing initiatives? Advancement in technology has made it such that we no longer have to reply on opinion in making strategic design decisions. This is why many people are jumping on the a/b testing bandwagon and reaping the benefits thereof. In the domain of … Read more →
The process of reaching specific companies, industries, or even specific buyers can be tricky. PPC search ads have their limitations, and you can target all the specific keywords you want, but you can’t guarantee who is on the other end of the computer. LinkedIn ads offer far more flexibility and customization in terms of reaching … Read more →
With millions and millions of people all over the world diving headfirst into the landscape of business online, you’re going to be up against some pretty stiff competition. We’ve never seen a global business environment quite like this before in human history – but you do have an edge and advantage on your side. The … Read more →
These days social media is not only the place where people can communicate and express themselves, it’s also a whole new way for a business to reach its target audience. Numerous social networks, forums, blogs, Q&A sites are the best, least expensive and most direct ways of communicating with potential customers. Hence, wisely organized SMM … Read more →
These below mentioned tricks and tips are useful in making use of strategy thinking competence along with time-savvy tools over the Internet to expand your effectiveness. Following are 5 ways via which you can easily improve your social networking. 1. Have an Additional Ear Reserved For Your Visitors Words The most imperative figure for your … Read more →
Coupons are becoming increasingly popular with people who are looking to get discounts for their purchases. All it takes to get a discount is typing or pasting a code on a site, or clipping a coupon from a magazine or paper. Offering discounts of as little as $5 off can easily influence a person’s decision … Read more →
As an SME, or even a large business, it can often be difficult to stretch your resources far enough to cover the costs of an inhouse marketing team. And if you already have one, more often than not, they will be completely overrun with projects and tasks, so new campaigns and urgent marketing work can’t … Read more →
Perhaps you have decided to create a website many times but have always seen your efforts end up in a failure. Experiencing trouble with your website? It is important for the ranking of your website with the SEOs that the visitors stay on your website and see what you have displayed for them. It is … Read more →
Social media is proliferating across all walks of life and is increasingly infiltrating everything we do. Business owners should realise this as they stand to gain many benefits from engaging in social media marketing and utilising methods such as facebook marketing to increase online profitability as well as drive traffic to their retail store fronts. … Read more →
If you haven’t heard of social media, odds are you don’t own a business. Still, some small business owners are hesitant to adapt to the new medium. Some feel that it isn’t relevant to their business, others are afraid of screwing things up, and still others don’t think that they can compete with the big … Read more →