SEO vs PPC: Which one has better limelight?

We often hear about these two terms whenever we talk about Digital Marketing. Sometimes we even see experts arguing about the emphasis of one over the other. Some say that SEO is easy while others say it is easy to rank through PPC marketing. Some support organic marketing like SEO and promote webmasters to follow … Read more →

SaaS Marketing Trends: Read or Miss Out

Accessibility, functionalities, and scalability are three important factors you need to master in order to hold your ground firmly in this cutthroat business environment. This is the prime reason why companies have chosen Software as a service. In the near future, SaaS companies will need to remain on their toes to overcome the challenges with … Read more →

Great Free Resources for ServiceNow Professionals

ServiceNow has certainly been at the leading edge pertaining to making it uncomplicated for users to access information and learn at the initial phase about the platform. Remember when it was a radical idea to set down your product documentation online for the whole world to see?  So far online documentation like the Wiki has … Read more →

How to Start Affiliate Marketing Business in 2021 – benefits of Affiliate Marketing

Affiliate marketing is the most profitable business that merchants have found in the era of digital marketing. In this business, not only the affiliate marketing merchants, but affiliate marketers also earn significantly by promoting the merchants’ products. Thus affiliate marketing has established itself as one of the most profitable businesses in 2021. If you are … Read more →

The Advantages Of Multiple Payment Gateways

When setting up any kind of online store, you’ll need to have a payment gateway in place. Without it, you can’t accept payments from customers. There are so many different options you can use these days, it’s hard to pick just one. Luckily, you do have the option of using several different ones. Here are … Read more →

Why you need to wear headphones for your podcast

Whether you’re a beginner or a seasoned veteran, your end aim when recording your podcast will be the same: you want a recording that’s not only interesting but also sounds amazing. Wearing headphones can assist you in accomplishing this goal. When recording a podcast, using headphones provides you complete control over sound quality. You’ll be … Read more →

Three AI Tools That Can Change Your Marketing Strategy 

“Artificial intelligence” or “AI” is a term that has been tossed around like a buzzword pretty much since its popularization in the 1950s, when Alan Turing conducted the “Turing Test” to determine if a computer can hold a conversation with a human, without the human knowing that they are speaking to a human.  Since then, … Read more →