How and Why Should You Use Email Marketing Automation?

The word “automation” brings in front visions of machines, cyborgs, robots and AI, which is the exact opposite of human or organic. The concept of using automation in this day and age of email marketing seems counterintuitive considering it is a must to ensure customer-centric and personalized messaging. However, surprisingly email marketing automation enables people … Read more →

Ultimate Guide for Session Replay

Do you wonder why eCommerce Directors, Product Managers, each and everyone in the online field are adopting the power of session replays? Yes? So, you need to know about session replays in detail. This post is dedicated to explaining the concept of session replays. So, let’s start the discussion. All online entrepreneurs are well aware … Read more →

How To Track Forms In Marketing Automation

A shopping mall receives thousands of visitors in a single day. And keeping a track of every customer and their choices is definitely an impossible task. Likewise, monitoring visitors to a website is difficult. However, with the help of forms, the website owner can understand the visitor pattern, their needs, the peak time and much … Read more →

How To Achieve Personalization With Marketing Automation?

Undoubtedly, it’s the era of personal data. Personalization has actually revolutionized the way of business operations. Moreover, it’s influencing on the website content types. Many companies have started collecting data for improving their products and/or services. In simple words, these companies have become experts of personalization. The fact is that audiences are only interested in … Read more →

Under the Magnifying Glass: 4 Common Myths About Marketing Automation

To succeed as a business owner, you’ll have to keep up with technology and adapt to changing times. However, not all tech innovations are worth the effort, money, and time required for implementation. In marketing automation, technologies and software platforms are used to streamline a company’s marketing efforts across channels such as the web, social … Read more →

Infographic Marketing Tips to Follow In 2019

New Year brings new challenges and opportunities for marketers. As we enter the second month of the new year, marketers have understood that they need to up their game if they wish to stay relevant and successful in their industry. The marketing industry has changed drastically over the last few years. From the marketing mediums … Read more →