8 ways to market your fashion app

With headlines such as “Fashion apps are a major sales opportunity for fashion brands” dominating the fashion industry, it’s hard to ignore how well a mobile application can help you grow. These apps personalize consumer’s shopping experience and allow users to shop from their phones too. Not to mention, about 64% of the folks look … Read more →

5 Silly SEO Mistakes that Pull Back Digital Marketing Success

SEO adds immense value to the success of digital marketing, user experience, and builds trust and credibility. When you’re following the best SEO practices, you’re doing justice to your website as well as the audience that’s on the hunt for the right information. Search engine algorithms keep changing, but the very basic SEO principles always … Read more →

How to enhance lead generation via chatbots

Business is all about generating new leads. The moment you fall short on the lead generation; your business will begin to show the signs of cracks. Now, here is something to cheer. Lead generation is no more an overwhelming process, thanks to chatbots. Today, chatbots have become so advanced that they can generate as many … Read more →

Tips For Effective Email Marketing

In the field of business, an effective Email Marketing strategy is important if you want to keep your company afloat. Competition will be fierce and we guarantee that whatever you do, your competition would try to copy it to get an advantage against your company. Sending out Emails to anonymous people is the worst thing … Read more →

Importance of Personalizing B2B Marketing Efforts

One of the cardinal rules of B2B marketing success is delivering the right message to the right customers at the most appropriate time. Personalization is a key that can help marketers boost the effectiveness of the marketing message. Personalization can help lower the cost of acquiring new customers by about 50 percent, boost revenues by … Read more →

The 5 Best Constant Contact Alternatives for 2019

If you’re an online merchant using digital marketing to promote your store, you’ve probably heard of Constant Contact. For more than two decades, Constant Contact has been the 800-pound gorilla of the email marketing space. But as impressive as that track record is, the fact is, as ecommerce has evolved Constant Contact has failed to … Read more →

5 Proven Tactics To Improve The Existing Backlinks To Your Site

Link building techniques have changed over the years, with the emphasis currently being on building authentic and relevant backlinks with authority sources. The idea is to serve informative and valuable content that attracts backlinks naturally, without having to make conscious efforts for the same. Link building is a consistent effort that takes quite some time … Read more →

5 Tips to Ensure Marketing Efforts Drive Sales

The internet has become an excellent source for businesses to offer products. According to Kotler, a product or service is offered by corporations to catch worldwide attention for acquisition, consumption and possess the ability to satisfy a particular need or want. Businesses that operate in any market, be it electronics, formal/ casual dressing, furniture etc. … Read more →

How and Why Should You Use Email Marketing Automation?

The word “automation” brings in front visions of machines, cyborgs, robots and AI, which is the exact opposite of human or organic. The concept of using automation in this day and age of email marketing seems counterintuitive considering it is a must to ensure customer-centric and personalized messaging. However, surprisingly email marketing automation enables people … Read more →

Ultimate Guide for Session Replay

Do you wonder why eCommerce Directors, Product Managers, each and everyone in the online field are adopting the power of session replays? Yes? So, you need to know about session replays in detail. This post is dedicated to explaining the concept of session replays. So, let’s start the discussion. All online entrepreneurs are well aware … Read more →

How To Track Forms In Marketing Automation

A shopping mall receives thousands of visitors in a single day. And keeping a track of every customer and their choices is definitely an impossible task. Likewise, monitoring visitors to a website is difficult. However, with the help of forms, the website owner can understand the visitor pattern, their needs, the peak time and much … Read more →