What is Cross-Channel Engagement? Cross-channel engagement entails combining multiple communication channels so you can track your customer demographics and strategically engage your target market. Customer engagement must be the focal point of your cross-channel engagement strategy. This means creating buyer personas, tracking a customer’s journey, discovering pain points and more. With the right omnichannel strategy, … Read more →
The way in which marketing is being done is changing fast. In this era of globalization and the internet, it’s digital marketing that has become the preferred mode of marketing. One of the basic reasons why it’s taking over conventional marketing is the ability of digital marketing tools to interact with the targeted audiences in … Read more →
Marketing and communication form the foundation of every businesses development, growth and success, making them a prime topic of discussion within business operations and management. It is essential for every business whether big or small to manage its marketing and communication strategies which will ensure business growth and development. Unlike the past, marketing and communication … Read more →
In the past few years, social media has arguably become a crucial element of digital marketing strategies. Hence, every business must consider investing in social media marketing to build awareness about their brand along with their products or services through several social media channels. The ultimate goal of social media is to increase your brand … Read more →
2019’s 9 Best Digital Marketing Tools for Small Businesses The world of digital marketing thrives on innovations, simplicity and quality content. There are billions of small businesses of all kinds and sorts and at least 20 million in the US of A alone. In the current marketing stigma, it is crucial to stay where the … Read more →
Internet marketing is a key goal for many businesses these days. While it’s certainly not the case that traditional forms of marketing have gone completely out of the window, it is definitely the case that the web has been placed front and center in the focus of most people who want to get a message … Read more →
The ingredients for running a successful company are going to differ not just from industry to industry, but also from company to company. While there isn’t always much overlap, one practice that needs to be used by all companies is to create a robust and effective marketing plan or campaign. It’s through marketing that you … Read more →
There are so many pro SEO tips out there that it can be hard to know where to start. That’s why to make things easier for you we’ve created the ultimate SEO-friendly content guide for your business. Link to relevant content This should really be a given, but there’s still a large number of companies … Read more →
Churn is a significant problem for today’s mobile brands. 90% of users are lost within 30 days. And there’s no easy fix. Many methods for reducing churn are costly and slow. Improving the user interface, for example, eats up significant development resources and requires users to get used to a new layout and navigation. Is … Read more →
In saturated tech niches, it’s vital that you have a fresh marketing approach to stand out. Keep reading to discover 15 unusual product marketing strategies. Does your tech business have competition? Well, of course, it does. The real question is how are you differentiating yourself amongst those competitors? It would be nice to be the … Read more →
As a guru of digital marketing and many other online solutions, I would, by all means, love to discuss about facebook webinars but my keen interest in yoga urges me somehow to write on yoga and yoga teacher even before I move on to discussing the benefits of Facebook webinars. Also, though yoga is an … Read more →
Content Marketing is the way to share your content among your relevant audience. A unique, well structured and audience targeting content plays a very crucial part to grow traffic to your blog/website. This is why all digital marketers utilize content marketing strategy to grow audience engagement as well brand reputation. If you don’t know how … Read more →
Being in the digital marketing business, you help your clients gain visibility in the online world. You ensure your clients that you’ll devise the perfect marketing strategy for their business, which will help them to get across to the right audience. But, the fact is while you are helping them gain visibility, reputation etc. in … Read more →
When you think of mission-critical applications, nuclear reactors or life support systems likely come to mind. Believe it or not, email, an application we don’t think much about because it’s so interwoven into our lives, is also a mission-critical application. Loss in its availability doesn’t typically have life or death consequences, but for companies in … Read more →
It’s one thing to figure out what products you want to sell – it’s another thing to find out who to market these products to. As such, one of the biggest challenges of selling online is actually figuring out who your demographics are. Fortunately, there are a number of techniques you can use to find … Read more →
Immersive technology is the way by which a person is shut off from the actual world and engaged in experiencing a different environment where he/she is fed with a new content, which takes the full attention of the person thereby influencing him/her to take action in a definite way. The process involves digital integration of … Read more →