In the outbound campaign, the first email is not the most important thing on your way to success. Of course, you cannot be great without starting it anyway. But you do not have to focus on the open and reply rate of that message. You can achieve much higher results with the follow up emails. … Read more →
Inbound marketing is all about content, engagement, attention, interest, trust, and satisfaction. The goal of all these elements is to connect with your potential customers and build a bi-directional communication channel for more sale. In short, the term has to do with techniques for reaching to your customers in an organic way and not in … Read more →
Haters follow us every step we go. Some people just can’t think positively. And that’s their problem. But in some cases, the problem is in our actions, which cause negative attitude. Today we will speak about email outreach and the reasons why most of our messages go straightly to the trash bin. The goal of … Read more →
Digital marketing strategies are no longer discrete from traditional marketing. There are hardly any tech-savvy brands today, which have not tried their hands at online marketing strategies. As a result, online marketing has become a super competitive area. All brands are looking for something newer and edgier to make their mark. That is precisely where … Read more →
Digital marketing allows you to leverage the numerous digital channels to target and reach prospective customers. As people spend more time online, particularly on their Smartphones, it is important that you or your online marketing company-agency is effectively marketing your business. And if you are falling behind, your competitors are probably moving forward. What does … Read more →
SMS is now being used for business marketing as it is faster and more cost-effective over email marketing campaigns. If you compare the former to the latter, you will find that they have a higher open cum response rates largely making them the perfect choice for large marketing campaigns. They are ideal for political campaigns … Read more →
Let’s start with the question; what exactly is marketing and why do we even do it? It has so much value in the outer world of entrepreneurship, businesses and whatnot but why? Marketing is a procedure to share one’s own concept with the whole world in a way that people begin wanting it too. They … Read more →
Why Digital Marketing Matters? Let’s be honest, have you ever search on your phone for the review of that restaurant before you walk into it? Or have your search for the review of that store before you pay a visit? I do and I hope this doesn’t surprise you, 50% of consumers who do a … Read more →
With such high stakes on digital marketing, those who are involved in planning such marketing strategies need to be well-aware of the nitty-gritty of the sphere. For that, it is essential to get your hands on digital marketing books. You may miss out on the latest and forthcoming digital marketing trends when you are not … Read more →
As social media and the web becomes a larger part of how we communicate and find solutions, savvy business owners are connecting with their customers in ways that were previously unavailable. With digital marketing, you now have the ability to target your marketing and create an intimacy with your customers that can bring huge returns. … Read more →
The advance of the internet has transformed how entrepreneurs build and promote their businesses. Today, there are countless resources and more potential that it has ever been in the business world. Whether you have a well-established business or you are just starting out, you know that marketing is a crucial part of your business. If … Read more →
Online marketing is a platform that has changed many people’s lives and businesses. Even so, so many people ask, ‘what is online marketing and what is it all about?’ Well, here’s a simplified piece to help you understand better. 1. What is online marketing? Online marketing is a term used to refer to virtual advertising. … Read more →
According to Statista, there are 2.46 billion social media network users around the globe. This number is projected to reach 3.02 billion in 2021. This simple statistic sends a powerful message—success in business depends on having a strong social media presence. Why should you focus on increasing your social media following? Let’s face it, getting … Read more →
The marketing world is full of a variety of businesses both that are staples of society like banking and those that might be looked down upon like gambling or nightclubs. Google has also played a part in making life harder for certain industries by penalizing sites that work with certain industries by putting ads on … Read more →
The advancements in mobility, analytics, cloud and social are occurring at a rapid pace. With that, the adoption of emerging technologies like artificial intelligence (AI), virtual reality (VR) and the Internet of Things (IoT) has also increased dramatically, transforming the way users engage with your business. These emerging technologies have a profound impact on the … Read more →
The way in which businesses maximize their growth has significantly altered in most recent years. The possibilities for maximum customer outreach have been greatly expanded due to the digital age, a term many are familiar with. Expanding potential business through digital techniques takes careful consideration, but can result in a great deal of positive change … Read more →